Channel 4 reappoints Luke Johnson
Marketing WeekChannel 4 has reappointed Luke Johnson as its chairman for an additional three years to 2010.
Channel 4 has reappointed Luke Johnson as its chairman for an additional three years to 2010.
Chrysalis Radio, the owner of Heart 106.2, has reported a 4% decline in radio revenues for the six months to the end of February, against an industry fall of 8%. The group also reported a 10% increase in like-for-like sales during March and April.
ITV, Channel 4 and Five are to join the BBC’s trial of high-definition television this summer. The terrestrial broadcasters will showcase HDTV programming to 500 volunteers in the London area. Volunteers will also test consumer equipment.
French food brand Bonne Maman is making its first foray into TV advertising with the sponsorship of a Channel 4 lifestyle documentary, French Leave. The ten-part documentary, which starts on September 18, follows the unfolding dramas of two-Michelin star chef John Burton Race as he leaves his life running a London restaurant. The show follows […]
The UK public will get the chance to vote for the best online viral of 2005 in a contest called Germ, launched by Channel 4 creative networking arm Channel 4 Ideasfactory, in collaboration with viral site Bore Me, digital agency DS.Emotion and viral promoter Hot Cherry. The Germ website, www.channel4.com/germ, is also being used to […]
Channel 4, which this week unveiled record profits, is set to introduce its long-awaited video-on-demand service this year as it looks to new media and multi-channel offerings to sustain growth. Speaking exclusively to Marketing Week, C4 chief executive Andy Duncan says he is committed to on-demand and multimedia services, and predicts that within a few […]
Channel 4 has forged its first programme licensing agreement with a high street brand by striking a deal for screenings of Big Brother with the Walkabout bar chain. The deal was brokered by brand consultancy Keanebrands with Channel 4 and production company Endemol. It will result in Friday night Big Brother evictions being screened live […]
Commercial radio could be about to get a much-needed shot in the arm in its battle for audience share against the BBC, with the news that Channel 4 is planning to make a serious expansion into the market. In his keynote speech at the Oxford Media Convention last week, C4 chief executive Andy Duncan outlined […]
WCRS planning director Cameron Saunders has been appointed by Channel 4 as head of marketing for digital channels, which include More4 and E4. He replaces Rufus Radcliffe, who was promoted to C4’s head of marketing in October.
Ofcom is to review broadcaster Channel 4’s financial position over the next 12 months, taking into account the “changing nature of broadcasting”, the media regulator has confirmed.
Channel 4 is reviewing its 20m media planning and buying account for the first time in the broadcasters 25 year history. It is understood to be looking to consolidate the business into one agency.
Maverick Media’s ‘Juiced’ viral for THQ Games has been voted best viral ad of 2005 by Channel 4 viewers in the broadcaster’s first viral awards. Channel 4’s IDEASFACTORY linked with viral site Bore Me, digital creative agency Ralph and viral promoter Hot Cherry to set up the awards.
Channel 4 has promoted E4 marketer Rufus Radcliffe to head of marketing for Channel 4. Radcliffe replaces Bill Griffin, who left to join Kiss, the EMAP-owned radio station, earlier this year. The channel is now seeking a head of marketing for digital channels, which will include E4.
Channel 4 has launched a range of audio programmes and is planning an internet radio station. The programmes will include extensions of existing shows such as Lost. The move comes ahead of plans to bid for the second national digital radio multiplex.
Channel 4 has signed a three-year deal with Racing UK, the company that represents 30 UK racecourses, to keep horseracing on terrestrial TV. Channel 4 is thought to have paid less than &£1m for the rights.
Vallance Carruthers Coleman Priest has created a campaign to back ING Direct’s sponsorship of Channel 4’s and More4’s home programming, which includes Property Ladder, Location Location Location and Grand Designs.
Channel 4 is restructuring and organising its sales force into multi-disciplinary agency teams to offer deeper knowledge of the broadcaster’s product portfolio.
Production staff on Channel 4 soap Hollyoaks have been warned to avoid giving further “undue prominence” to brands, after an Independent Television Commission ruling that the Caffrey’s beer brand has been excessively exposed on the show. The public rebuke is the second time in three months that the ITC has found a broadcaster guilty of […]
Channel 4 has appointed Daniel Heaf as head of new media for 4 Radio and Multi-Media Entertainment. He joins from BBC Worldwide, where he was worked on the Lonely Planet and Top Gear websites. Heaf will work across all of Channel 4’s national digital radio stations and will have overall responsibility for the strategy development […]
Apple has moved to improve data reception problems reported by a number of iPhone 4 users by issuing them with a free bumper case designed to improve the device’s performance or offering a full refund within 30 days of purchase.