Pirelli has ended its six year relationship with Young & Rubicam after an acrimonious split, and handed its £12m international advertising account to the new London office of Italian agency Armando Testa.
M&C Saatchi has won a £2m task to create the advertising for the launch of an RAC-backed vehicle tracking device, called Trackstar.
Land Rover, the BMW-owned car manufacturer, has parted company with two of its top executives in the latest Rover Group management shake-up. Managing director Peter Kinnaird and marketing director Jim Campbell both left the Warwick-based company last week. A Land Rover spokesman says the departures are due to management restructuring, and that both posts have […]
Luxury car marque Porsche has hit a legal stumbling block in its attempt to enforce trademark rights against 138 Internet domain name registrants in the US. A US district court has overruled attempts by the carmaker to force unnamed registrants to give up Porsche-related domain names. The ruling may further complicate attempts by brand owners […]
Toyota Motor Europe is looking for a new agency to handle pan-European tasks. The move has created an opportunity to squeeze onto the car maker’s lucrative advertising roster. The Brussels-based Toyota office has been talking to agencies about a place on the roster that is initially likely to carry a retainer. Whether it will also […]
Peugeot Motor Company has started reviewing its £7m car dealership advertising account held by McCann- Erickson Manchester.
Volkswagen-owned car maker Skoda has started work on a relaunch of its brand in the UK, and has appointed Archibald Ingall Stretton (AIS) as its first below-the-line agency. Creative Strategy, Skoda’s former UK advertising agency, has been disbanded as a result of the Grey/ Mellors Reay merger. A new group has been formed within the […]
Toyota Motor Europe is looking for a new agency to handle pan-European tasks. The move has created an opportunity to squeeze onto the car maker’s lucrative advertising roster. The Brussels-based Toyota office has been talking to agencies about a place on the roster that is initially likely to carry a retainer. Whether it will also […]
Joshua, Grey’s below-the-line agency, has lost the UK direct marketing account for car manufacturer Toyota, which has handed the business to WWAV Rapp Collins. The reason for the account switch are unclear, but one source says Toyota had been unhappy with the way the business has been handled for some time. Joshua will continue to […]
Kevin Morley Marketing has retained its hold on the 13m Rover Germany account, confounding industry speculation that the agency was set to lose all the pan-European Rover business. The German account review, which began in October, excited industry watchers who believed it represented the first crack in the five-year contract Kevin Morley negotiated with Rover […]