Ammirati Puris Lintas-subsidiary Change Communications is understood to have won pan-European business worth &£2m from Toyota Motor Europe. The Frankfurt-based company has secured the corporate brochure design account after a three-way pitch involving Saatchi & Saatchi and one other agency. Last November, Change Communications (formerly known as Ammirati Puris Lintas, Frankfurt) won the $70m (&£43m) […]
Volvo, the Ford-owned car manufacturer, has parted company with Malcolm Wade, its sales and marketing director in the UK. Wade has this week joined the Volkswagen-owned manufacturer Rolls-Royce as managing director of UK operations. Industry observers believe Wade may have left Volvo following the appointment of Dieter Laxy as the company’s head of global marketing […]
Centrica, the retail supplier of British Gas, has said it will not rule out an agency review of the £17m Automobile Association advertising account after bidding for the car break down recovery club. The AA, which prides itself on being the fourth emergency service, advertises through HHCL and Partners. Centrica’s marketing director Simon Waugh, says: […]
Centrica, the retail supplier of British Gas, has said it will not rule out an agency review of the £17m Automobile Association advertising account after bidding for the car break down recovery club. The AA, which prides itself on being the fourth emergency service, advertises through HHCL and Partners. Centrica’s marketing director Simon Waugh, says: […]
Daihatsu, the Japanese car manufacturer, has appointed Chrysler brand manager Franc Gamberini to the new post of UK marketing director. He will report directly to Daihatsu’s UK managing director David Green, who was appointed in April (MW April 22). Gamberini will take up his new position at the Dover-based company on August 1. He is […]
South Korean car manufacturer Hyundai is expected to replace General Motors as the car sponsor for the Euro 2000 football championships being held in the Netherlands and Belgium. The car manufacturer is understood to have paid &£7m to become the championship’s eighth official sponsor. The cost of sponsoring the last tournament, Euro 96 in England, […]
Centrica is exploiting the potential of cross-selling in its bid for the AA, which will allow it to branch out into financial services
Troubled Japanese car manufacturer Mitsubishi Motors has handed its UK account to Roose & Partners. Its first work will be the launch of the Carisma range in August. The agency won in a pitch against Bates Dorland, Mitchell Patterson Aldred Grimes and incumbent RPM3. The manufacturer has suffered poor sales in the UK, resulting in […]
The Volkswagen Group has undergone a senior management shake-up, which has resulted in the appointment of two new UK chiefs for the VW-owned car companies Audi and Seat. Kevin Rose, the director of Seat UK, moves across to become Audi’s UK chief. He replaces Dermot Kelly, who was poached by rival Mercedes-Benz after less than […]
As BBJ Media Services waits for news of whether it will retain its hold on the £44m Volkswagen UK media account, a senior management reshuffle has begun. Jerry Buhlmann, BBJ’s managing director, co-founder and a player on the agency’s VW account, is to move within the Aegis group to sister company Carat International at the […]
The Fiat Punto was launched in 1994 to rave reviews in the trade press, and it won the European Car of the Year Award for 1995. A pan-European advertising campaign, highlighting the Punto’s technical features, was used to launch the car in the UK. However, despite the undisputed quality of the car, competitive price and […]
Audi, the German car-manufacturer, has awarded Wieden & Kennedy the £15m pan-European advertising account for its new AL2 aluminium car.
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The Fiat Punto was launched in 1994 to rave reviews in the trade press, and it won the European Car of the Year Award for 1995. A pan-European advertising campaign, highlighting the Punto’s technical features, was used to launch the car in the UK. However, despite the undisputed quality of the car, competitive price and […]
While the majority of four-wheel drive owners may only use their vehicle to drop the kids off at school, the image of a car which provides an escape to the great outdoors is a popular one pedalled by car manufacturers, especially industry stalwarts such as Land Rover. But all is not well in the BMW-owned […]