Kevin Gaskell, managing director of BMW in the UK, is to quit the car manufacturer and is understood to be joining an Internet company. Gaskell, who steps down at the end of next month, has been at the German car company for just over three years. Before joining BMW, Gaskell held several positions at Porsche, […]
Nicki Darzinkas, group marketing and communications director of the Rover Group, has quit the company. Darzinkas, who joined the troubled car company as a graduate over ten years ago, does not have a job to go to. Working in the central organisation of the company, Darzinkas reported to Rover Group board director of global sales […]
Nicki Darzinkas, group marketing and communications director of the Rover Group, has quit the company. Darzinkas, who joined the troubled car company as a graduate over ten years ago, does not have a job to go to. Working in the central organisation of the company, Darzinkas reported to Rover Group board director of global sales […]
Darren Payne, the UK commercial director of Malaysia’s national car manufacturer Proton Cars, has left the company. Payne, who left last week, joined Proton in June 1998 from Rolls Royce as head of sales and marketing. He retained responsibility for sales and marketing when he was promoted to commercial director last March. The company is […]
RAC Motoring Services is reviewing its £5m advertising account following a change in ownership. M&C Saatchi, which has held the business for little more than 18 months, has been invited to repitch. The RAC, which is using the services of the Advertising Agency Register, has yet to draw up a pitch-list. The review also follows […]
Car manufacturers are unprepared for the inevitable – prices in the UK are about to come down. The Competition Commission could bar the fixing of prices, creating an opening for cheaper retailers. To stop the slide in sales, manufacturers must make value for money their marketing focus. The UK motor industry is facing the biggest […]
RAC Motoring Services is reviewing its £5m advertising account following a change in ownership. M&C Saatchi, which has held the business for little more than 18 months, has been invited to repitch. The RAC, which is using the services of the Advertising Agency Register, has yet to draw up a pitch-list. The review also follows […]
Volkswagen has decided to ignore public pressure to cut prices, and is scrapping its “Surprisingly ordinary prices” campaign in favour of a new strategy promising customers they will get more for their money. “More Volkswagen for your money”, replaces “Surprisingly ordinary prices,” as a retaliation to the recent public outcry over UK car pricing. Created […]
Vauxhall has overhauled its advertising strategy and produced a campaign highlighting its innovations in the car market, including selling vehicles direct over the Internet. In the past the car manufacturer has focused on individual car models. The TV campaign, which breaks this week, stars comedian Griff Rhys-Jones, the face of the car company’s future ads […]
Vauxhall has overhauled its advertising strategy and produced a campaign highlighting its innovations in the car market, including selling vehicles direct over the Internet. In the past the car manufacturer has focused on individual car models. The TV campaign, which breaks this week, stars comedian Griff Rhys-Jones, the face of the car company’s future ads […]
Honda has reshuffled its management team, promoting its chief marketer for cars to head its lawnmowers and outboard motors division. The move marks Honda’s decision to consolidate its separate brands. Martin Sanders, who was responsible for the controversial “Swindon” advertising campaign, is to become general manager of Honda’s power product division. Honda’s corporate sales manager […]
Volkswagen has appointed BMP InterAction to handle its Internet business. The appointment has forced BMP InterAction, the sister company of Volkswagen’s creative agency BMP DDB, to resign from the rival Vauxhall business which it has handled
Car giant appoints first head of Euro marketing for finance arm prior to major branding initiative
Car company Audi has lost one of its most senior European marketers in a defection to rival Volvo. Matthias Kunst, director of brand strategy for Europe, is to join Volvo in a similar position created especially for him. Reporting to Wolff Huber, president of marketing for Volvo Cars Europe, Kunst will be based in Brussels […]
Specialist online media buying and planning agency i-level has launched a £100,000 online campaign to promote Red, the “pay-as-you-go” breakdown service announced by the RAC last week.