Consumer Goods

Black & Decker is to introduce a new umbrella brand identity, to coincide with the launch later this month of a new range of DIY power tools.

The Saatchi brothers are, or were, the nearest thing advertising had to a royal family. Their indisputable achievements were surrounded by an aura of mystique and prestige, knowingly and assiduously cultivated by themselves. Like Bagehot’s celebrated dictum on royalty, they determined never to let daylight in on the magic for fear of dissolving it. And […]

Zenith Media has clawed back 5m of Mars brands from rival media buyers days after Maurice Saatchi was ousted from Zenith parent Saatchi & Saatchi plc. The realignment is a signal that Mars’s year-long disagreement with Zenith over its winning of the 5m Terry’s Suchard business is now over. However, the decision appears to have […]

The copyright article by John Shannon of Grey International (MW December 9) raised a number of serious questions which deserve a serious response. His article appeared to be all about agencies needing to “combat exploitation” by clients. He talks about agencies being “vulnerable” and “not paid appropriately” and the “need for early action to protect […]

Homepride Foods has appointed its first head of marketing and boosted its marketing budget by 50 per cent to 12m. Paul Cousins moves across from his role as marketing controller for Spillers Foods to take up the new post. Both Homepride and Spillers are owned by Dalgety. Cousins’ role follows the appointment of Grey Advertising […]

Those marketers feeling relaxed and complacent after Christmas fare (and bonuses) should heed the cautionary tale of the `most glamorous cruise offer in the world’

The recession may be over, but years of austerity – and new consumer attitudes – took their toll, forcing many companies to change their approach. For some, their experiments were a complete disaster.

Dovetail Retail and Detail has apparently retained its hold on the 1.4m Turkish Tourist Office account, beating competition from six agencies including Banks Hoggins O’Shea. The little-known agency said this week it has retained the account for the third year running. Turkish Tourist Office director Mustafa Turkmen says six other agencies pitched for the account, […]

Sainsbury’s has slashed the number of products in its price-fighting Essential for the Essentials campaign and relaunched the strategy under the title “Low Price Essentials”. The chain has cut nearly 200 lines from the campaign, and now only 120 are covered. The in-store marketing of the strategy has been “de-emphasised” and in-store merchandising has been […]

The Crown Prosecution Service has decided to prosecute the organisers of the Telemillion telephone quiz for running an illegal lottery in a decision which could have far-reaching implications for other prize schemes (MW December 9). Participants in the Telemillion scheme had to call an 0891 number, for which they were charged, and then answer a […]