Volkswagen-owned car maker Skoda has started work on a relaunch of its brand in the UK, and has appointed Archibald Ingall Stretton (AIS) as its first below-the-line agency. Creative Strategy, Skoda’s former UK advertising agency, has been disbanded as a result of the Grey/ Mellors Reay merger. A new group has been formed within the […]
The Advertising Standards Authority has upheld a complaint by footballer Jamie Redknapp about the use of his picture in ads to promote radio stations Magic 1152 and Key 103. According to the ASA’s monthly report, Redknapp’s solicitors complained about a poster for the radio stations headlined “Who should get their kit off? Vote 0870 7878 […]
Tommy Hilfiger is to launch a new male and female fragrance called Freedom to extend the brand’s appeal from its core teenage following to twentysomethings. Hilfiger’s His Freedom and Her Freedom fragrances will launch globally on August 14. It is the first time Hilfiger has introduced male and female fragrances simultaneously. In the UK they […]
Ernest & Julio Gallo, one of the biggest wine brands in the UK, spent less on advertising last year than Budweiser spent in a month. Yet wine has overtaken every other tipple in the take-home drinks market, according to AC Nielsen.
Toyota Motor Europe is looking for a new agency to handle pan-European tasks. The move has created an opportunity to squeeze onto the car maker’s lucrative advertising roster. The Brussels-based Toyota office has been talking to agencies about a place on the roster that is initially likely to carry a retainer. Whether it will also […]
A questionnaire from Japan’s Ministry of International Trade and Industry (MITI), sent to the Japan Advertising Agencies Association (JAAA) and leading Japanese agencies, is causing consternation among many industry executives. The questionnaire is designed to help MITI make comparisons between the US, Europe and Japanese advertising industries. It was created to prepare Japan for the […]
A questionnaire from Japan’s Ministry of International Trade and Industry (MITI), sent to the Japan Advertising Agencies Association (JAAA) and leading Japanese agencies, is causing consternation among many industry executives. The questionnaire is designed to help MITI make comparisons between the US, Europe and Japanese advertising industries. It was created to prepare Japan for the […]
Toyota Motor Europe is looking for a new agency to handle pan-European tasks. The move has created an opportunity to squeeze onto the car maker’s lucrative advertising roster. The Brussels-based Toyota office has been talking to agencies about a place on the roster that is initially likely to carry a retainer. Whether it will also […]
Ernest & Julio Gallo, one of the biggest wine brands in the UK, spent less on advertising last year than Budweiser spent in a month. Yet wine has overtaken every other tipple in the take-home drinks market, according to AC Nielsen.
Guardian and Observer Newspapers is looking for a senior marketer to help marketing director Stephen Palmer run the department. The specific nature of the role has yet to be agreed, but the person appointed will report directly to Palmer. The group is looking internally and externally to fill the role. Caroline Marland, managing director, says: […]
St Luke’s has lost the £10m Eurostar account. Young & Rubicam in the UK is understood to have won the business, which it held until three years ago.
Guardian and Observer Newspapers is looking for a senior marketer to help marketing director Stephen Palmer run the department. The specific nature of the role has yet to be agreed, but the person appointed will report directly to Palmer. The group is looking internally and externally to fill the role. Caroline Marland, managing director, says: […]
Mark Horgan, United Biscuits’ marketing director for countlines, is returning to Mars to handle marketing of the Mars Bar across Europe. Mars has confirmed that Horgan will be employed by Snack Foods Europe as a franchise manager from July, with responsibility for the Mars countline brand in Europe. Horgan left the company in 1996, where […]
Nationwide Building Society has appointed Bartle Bogle Hegarty to its creative account, worth up to &£12m, after four years without an incumbent agency. The UK’s second largest building society is also seriously considering moving its media and direct marketing accounts to the BBH group through its Motive Communications media arm – which also handles the […]