Too many UK marketers view the growth of the Internet with a sense of disbelief. Their reaction is understandable. The fact that only a handful of UK companies currently exploit the interactive medium for commercial purposes has created a degree of scepticism of the true value of the Net. And when comparing this domestic experience […]
The National Society for the Prevention of Cruelty to Children (NSPCC) was shown the red card by TV’s watchdog at last week’s FA Cup final after trying to insert a virtual ad on the pitch. A consortium of companies planned to run a virtual ad on the centre circle matting on the Wembley pitch. The […]
Too many UK marketers view the growth of the Internet with a sense of disbelief. Their reaction is understandable. The fact that only a handful of UK companies currently exploit the interactive medium for commercial purposes has created a degree of scepticism of the true value of the Net. And when comparing this domestic experience […]
Interbrand Newell and Sorrell, the identity consultancy, has lost two senior directors to a fledgling marketing consultancy funded by French media giant Havas. The new company, called Brandsmiths, has been set up by Kevin Thompson, founder of design agency Grey Matter, along with Interbrand director of innovation Chris Cleaver and director of strategy Pam Robertson, […]
Delta Airlines is understood to be carrying out a secret pitch for its US$100m global account currently held by Saatchi and Saatchi.
The fall-out of senior management in Bates UK’s below-the-line agencies – 141 Blue Skies and Bates Communications – continues this week as the agency reorganises into an integrated shop. John Lee, chief executive of Bates’ sales promotion arm 141 Blue Skies, has been made redundant and left the company. 141 executive creative director John O’Sullivan […]
J Walter Thompson and Carat are contesting the strategic media planning accounts on an estimated &£16m of advertising for United Distillers and Vintners UK. The pitch involves the planning on Baileys Irish Cream, Smirnoff Vodka, Malibu rum, J B whisky and Tanqueray gin. It results from UDV’s surprise decision to shift its $125m global creative […]
Pornographic sites are expected to continue to outstrip mainstream content providers in the battle for revenues well into the new millennium, according to a report by market analysts Datamonitor. A survey published this week shows that porn sites secured nearly 70 per cent of the estimated $1.4bn (£848m) online paid content market in the US […]
The National Society for the Prevention of Cruelty to Children (NSPCC) was shown the red card by TV’s watchdog at last week’s FA Cup final after trying to insert a virtual ad on the pitch. A consortium of companies planned to run a virtual ad on the centre circle matting on the Wembley pitch. The […]
Chemicals giant DuPont has handed Saatchi and Saatchi a £50m slice of its advertising and below-the-line business.
Pornographic sites are expected to continue to outstrip mainstream content providers in the battle for revenues well into the new millennium, according to a report by market analysts Datamonitor. A survey published this week shows that porn sites secured nearly 70 per cent of the estimated $1.4bn (£848m) online paid content market in the US […]
Pretty Polly’s first advertising for its new range of bras has come under fire for being sexist and degrading to women. It is being investigated by TV regulator The Independent Television Commission. The 60-second ad, called “Wild about that bra”, features 11 writhing underwear-clad women pouting and repeating the tagline: “I’m a sex goddess” together […]
Pretty Polly’s first advertising for its new range of bras has come under fire for being sexist and degrading to women. It is being investigated by TV regulator The Independent Television Commission. The 60-second ad, called “Wild about that bra”, features 11 writhing underwear-clad women pouting and repeating the tagline: “I’m a sex goddess” together […]
Fashion manufacturer Tommy Hilfiger has poached Wieden and Kennedy’s Ben Simonds-Gooding to become its new European marketing director. He replaces American Vicki Reed who is returning to the US. A spokesman for Hilfiger describes her as “leaving to pursue her own interests”. Simonds-Gooding was an account director for Nike at Wieden and Kennedy’s European headquarters […]
Information technology is revolutionising the world of manufacturing by creating a continuous move from push to pull, from standardised to customised, and from just-in-case to just-in-time operations. Dell Computers doesn’t try to sell you a computer it has already made. It only makes what you ask for, once you have specified exactly what you want. […]