Senior King Communications creates India Tourism campaign
Senior King Communications has created a £450,000 outdoor, press advertising and insert campaign for India Tourism, which is set to break in January.
Senior King Communications has created a £450,000 outdoor, press advertising and insert campaign for India Tourism, which is set to break in January.
Investing in digital capabilities to “personalise the experience” will drive profitability for the company, McDonald’s CEO says.
Adidas increased investment in marketing by 9% in the first quarter as it looks to build “brand heat”.
Coca-Cola has innovated by creating long-lasting new products, renovating existing products, launching “novel” products, and designing new pack formats, all of which are “driving the business”, says CEO James Quincey.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here