12 Days of Marketing
Our pick of this year’s most important, in-depth content that you really need to see.
Our pick of this year’s most important, in-depth content that you really need to see.
As big corporates tailor their marketing structures to fit new business conditions, the skills they require of marketers are also changing, reflected in the emergence of specialist jobs. Here’s how to get one.
ALS #IceBucketChallenge The ALS #IceBucketChallenge has to be this year’s most widely-talked about and shared campaign with hundreds of celebrities including Leonardo di Caprio and Benedict Cumberbatch taking part in the UK and US. The challenge, which raised money for motor neurone disease, involved people throwing a bucket of icy water over their head before nominating […]
BT has entered exclusive talks to buy EE, posing a branding conundrum as the leader in fixed-line contracts looks to take over one of the UK’s biggest mobile operators.
Social media influencers who are also brand owners must mark their brand-related content as ads, says the ad watchdog as it cracks down on unlabeled cross-pollination.
Debate continues to rage as to whether out-of-work marketing candidates should signal their employment status on LinkedIn, with recruiters conflicted on the pros and cons.
Kirsty Hunter has been chief marketing officer at the brand since 2020, and will now step into the new role of director, marketing and innovation as the business enters “a new phase of growth”.
The rate of grocery inflation is now just 0.8 percentage points higher than the 10-year average between 2012 and 2021, but cost of living habits remain sticky.