John Lewis recruits 1 million new customers amid return to profit
Charlotte RogersThe retailer claims value is still at the ‘centre of its gravity’, while work on a proposed pan-partnership loyalty scheme continues.
The retailer claims value is still at the ‘centre of its gravity’, while work on a proposed pan-partnership loyalty scheme continues.
CEO Bjørn Gulden admits the company still has a “long way to go” as it seeks to build brand equity and recover from a disrupted few years.
Despite its parent company posting a pre-tax loss of almost £1bn, the supermarket giant stepped up marketing spend in 2023 in a bid to improve value perceptions.
Campaigns designed to drive trust in the brand had traditionally centred around rational fact but with its most recent effort, McDonald’s decided humour could enable it to more effectively drive food quality perceptions.
Greggs increased sales by almost 20% in 2023, as it focused on making its brand “mean more to more people” as well as increasing its availability through new stores and extended opening hours.
The business cut marketing spend by 25% in 2023, despite making key hires in ecommerce and retail media.
Weaker consumer confidence and an increasingly promotional environment has led Halfords to downgrade its profit expectations and seek strategies to cope with market volatility.
The amount spent on promotions increased by 4% versus the same month last year, according to data from Kantar, as supermarkets compete to out-do each other on price in an ever-competitive environment.
Consumers often “shop around” in the UK supermarket sector, says Morrisons chief customer and marketing officer, Rachel Eyre. The supermarket hopes its price match will “reassure” customers to do more of their shopping with it.
Morrisons becomes the latest supermarket to launch a price match initiative, pledging to match either Aldi or Lidl, depending on which is cheaper.
Sainsbury’s director of brands, strategy and creative planning Radha Davies says she hopes the expansion will help the business deliver more effective and efficient work as it looks to save £1bn in three years.
Asda is price-matching both Aldi and Lidl, but chief customer officer David Hills states it is “not about” the discounters, and instead about “reassuring” its own consumers on price.
Co-op’s foray into the retail media network space comes off the back of an increased focus on first-party data and membership scheme changes.
The delivery company has been named the winner of the latest edition of The Works thanks to strong ad performance in a difficult digital environment.
The consumer goods giant is committing to further investment in marketing efficiency as it seeks to drive category growth in beauty and home care.