Simons Palmer tipped for ú25m Sony Euro launch
Marketing WeekSony is expected to appoint Simons Palmer Denton Clemmow & Johnson for the ú25m pan-European launch of its new video game system, PlayStation.
Sony is expected to appoint Simons Palmer Denton Clemmow & Johnson for the ú25m pan-European launch of its new video game system, PlayStation.
A Safeway trial allows shoppers to scan their purchases – a system that has found favour on the Continent. But could it ever take off here?
Alan Rusbridger, The Guardian’s recently-appointed editor, has made the first changes to the newspaper with a redesigned broadsheet section and new Friday second section launching on May 1. The paper’s sports coverage will be expanded and will move to the back pages of the broadsheet section in place of the news and comment pages, which […]
Cross-channel ferry operators are to run ú1-a-ticket day trips during peak periods for the first time, in the face of competition from Eurotunnel, says P&O this week.
The trouble with advertising credit cards today is that they have for the most part become commoditised. All major banks will issue consumers with their own-branded Visa or Master Card – the two major clearing systems that are available. In these circumstances is this the way to advertise Access? On the plus side, the Access […]
The Mirror Group consortium has pulled out of the running for Channel 5 leaving only four consortia with just six days before the deadline for bids. In a brief statement yesterday (Tuesday), Mirror Group confirmed: “The consortium has decided for a variety of reasons not to go forward with the bid for Channel 5.” No […]
With reference to your piece “Kio-Ora sweets slammed” (MW March 31) on the launch of Kia-Ora fruit pastilles, I take great exception to the article. I made it quite clear that the sweets are manufactured by Ernest Jackson & Co, which has a licensing agreement with Schweppes to use the Kia-Ora brand name. We are […]
Reckitt & Colman is retargeting its hair removal products to include teenage schoolgirls. The company is spending ú500,000 on a press campaign for its Immac depilatory brand.
Copying the trend for the “little girl” image of the catwalk, Chanel is adding a new pencil to its cosmetics range designed to create realistic freckles. The Faux Freckle Pencil will go on sale during July and August at 100 UK department stores. Designed in Chanel’s black livery, it will cost ú11. Instructions tell consumers […]
Although David Montgomery is to raise the price of The Independent and IoS, it is doubtful whether this signifies an end to the price war
As the cost of fighting patent actions in the otc drugs market continues to rise, the motive for legal challenges is being thrown into question.
BSkyB’s expansion into the sports drinks sector follows similar moves by The Big Breakfast, NatMags and Channel 4, where media owners are emulating Richard Branson’s extension of the Virgin brand.
Russia’s advertising industry is in a state of chaos, its stature tarnished by criminal activities, and its freedom hampered by Boris Yeltsin’s decrees on what can be advertised. But thousands of agencies are still prepared to gamble for a sta
Senior ITV executives are divided over the merits of spirit advertising, sources confirm. The matter, which will be raised at the next ITV Council meeting on May 2, has now become a board-level issue with television companies at odds over plans to overturn the 45-year-old voluntary TV advertising ban on spirits. ITV sales sources suggest […]
Tesco has restructured its commercial department following the appointment of David Wild, commercial director for non-food products such as tobacco and petrol, to the new role of director of European development. The creation of the post signals Tesco’s growing interest in European expansion. Observers believe it could presage a further move into continental Europe. The […]