Month: January 1996

GWR, ITN in bid for London Radio

Marketing Week

GWR and ITN are involved in an attempt to buy London Radio, after a management buyout collapsed before Christmas. Sources suggest a deal will be signed later this week in which the two companies take control of the broadcaster which operates twin stations London News and London News Talk Radio. Current owner Reuters will retain […]

Stock Exchange must promote the real strengths of its ‘brand’

Marketing Week

In the wake of Michael Lawrence’s summary execution at the Stock Exchange last week, an unnatural amount of City gossip concentrated on the vulgar and personal. Dandruff and halitosis cropped up unpleasantly often in normally genteel parlours. This does, of course, say a good deal more about the City well-to-do than it does about Lawrence. […]

ASH makes its TV debut with ‘rape’ ad

Marketing Week

Anti-smoking lobbyist ASH is going on to TV for the first time with a controversial ad campaign aimed at young women smokers. Public service broadcasts featuring a woman “attacked” by cigarettes are to appear on Tyne-Tees Television in February, to coincide with a regional poster campaign and the screening of ASH’s first cinema advertisement. The […]

Vision Express growth plan triggers top exit

Marketing Week

Plans by Vision Express, the quick service optician chain, to boost the role of marketing at the company have led to the departure of marketing director Nick Hamley. Hamley left at the end of last month after turning down the job of deputy to a new international marketing director which the company is looking to […]

SmithKline fills senior marketing position

Marketing Week

SmithKline Beecham has finally filled its top marketing post for oral care by promoting marketing manager Giles Turrell. He becomes category director oral care, responsible for such brands as Macleans and Aquafresh, replacing Dermot Cleary who left to join sports goods supplier Nike last year (MW May 10). Cleary held the new role for only […]

Victoria Wine hires director of marketing

Marketing Week

The Victoria Wine Company is appointing Richard Lowe as its new buying and marketing director. Lowe, marketing director with Victoria Wines’ sister company Allied Domecq Inns, replaces Graham Maguire who is leaving to take up the position of group retail director at T&S Stores. Lowe will report to managing director Michael Hammond. Maguire, who took […]

BENEFIT SYSTEM

Marketing Week

Fulfilment is often viewed as the unglamorous end of loyalty programmes, but there is nothing that turns off consumers more than receiving goods they deem unworthy of their hard-earned ‘points’.

UK Gold to cut service to Videotron homes

Marketing Week

UK Gold this week confirmed it will withdraw its service from Videotron cable households next month, after failing to reach agreement on terms with the cable operator. The move will result in UK Gold losing two per cent of its 3.5 million weekly viewers, but it is a sacrifice necessary to preserve existing contracts with […]

Challenge of the Century

Marketing Week

The Government’s Millennium Commission is poised to pick one of two consortia to run the exhibition marking Britain’s entry to the 21st century. The winner faces a colossal branding task, as well as the delicate handling of a politically-inspi

Maples Stores begins advertising review to back expansion scheme

Marketing Week

Furniture retailer Maples Stores is believed to be reviewing its 3m advertising account as it begins a major expansion programme into out-of-town sites. Advertising for the middle to upmarket chain is with Guru Communications, which recently merged with Snowball & Found. The company, which was formerly part of the Allied Maples group, was bought by […]

Lee forced to reshuffle after president leaves

Marketing Week

Lee Europe is reshuffling its senior management following the surprise departure of president John White. Terry Lay, president of VF Corporation – the international clothing company which owns jeans brands Lee and Wrangler – has taken over from White. White’s departure is believed to have sparked a restructure in Lee Europe’s senior management. Peter Abbiss, […]

New blow for Hi-Tec Sports as md quits

Marketing Week

Hi-Tec Sports UK, the troubled sports shoe company, has suffered a further blow with the departure of managing director Simon Rider. Rider is the latest in a stream of top executives who have quit the company in the past 14 months. In that time, it has lost three managing directors, two sales directors, two finance […]

Molson seeks agency as it plans 2m UK brand drive

Marketing Week

Canadian company Molson Breweries is seeking an agency to develop a 2m campaign, which will be its first major branding work for several years. HHCL & Partners holds the Molson account, but the business has effectively been dormant since 1994. HHCL partner Rupert Howell says: “Molson was the fifth client to walk through the door […]