Month: January 1996

City analysts predict a revival for clothing retailers, with many chains relaunching and stepping up their marketing activities.

Reebok Northern European vice president Roger Best is tipped to take a top-level role in the US as part of a management restructure. Best was managing director of Reebok UK for four years before he was appointed vice president last April. He says it is premature to predict any US appointment and would not make […]

The fight to keep sports events like the Cup Final off ‘pay-TV’ has not been aided by the new BBC boss’s views on the subject. By Torin Douglas. Torin Douglas is BBC TV’s media correspondent

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The company which runs the NHS Loto, the lottery that runs live on Channel 4, has drawn up a shortlist of agencies for its account, estimated at more than 10m. Loto’s operator, Pascal & Co, has shortlisted Duckworth Finn Grubb Waters, TBWA, Lowe Howard-Spink and HHCL & Partners for the account, which will entail launching […]

Cadbury’s intended 10m sponsorship of Coronation Street will give it huge coverage.

Vodafone has picked BMP DDB Needham to work alongside incumbent agency Leopard on its 15m business. The agency is understood to have pitched against Duckworth Finn Grubb Waters. Vodafone has been looking for an agency to replace Saatchi & Saatchi, which shared the account with business-to-business specialist Leopard until spring 1994. Media will be handled […]

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The bulk of Today newspaper’s readers have relocated to the Daily Mail, according to December’s ABC figures. The Sun, Daily Mirror and Daily Express came trailing far behind. Media buyers have reacted with relief to the news that the majority of the title’s 558,000 readers have not left the newspaper market altogether, as predicted by […]

Britain remained dominant at the 1995 Epica Awards, winning 13, closely followed by Sweden and France, but the coveted Epica d’Or was won by regional Scottish agency Faulds Advertising, proving that you don’t have to be a big fish to succeed – just have big ideas. By Stuart Smith What is a “foggy bummer”? Well, […]

The global satellite communications company Inmarsat has hired Publicis to handle its estimated 6.4m worldwide campaign. The appointment follows a four-way pitch which also included J Walter Thompson, Saatchi & Saatchi and Grey London. The company is a coalition of 76 international companies, including BT. It buys satellites, launches them and controls them in orbit. […]

Vodafone has picked BMP DDB Needham to work alongside incumbent agency Leopard on its 15m business. The agency is understood to have pitched against Duckworth Finn Grubb Waters. Vodafone has been looking for an agency to replace Saatchi & Saatchi, which shared the account with business-to-business specialist Leopard until spring 1994. Media will be handled […]

The bulk of Today newspaper’s readers have relocated to the Daily Mail, according to December’s ABC figures. The Sun, Daily Mirror and Daily Express came trailing far behind. Media buyers have reacted with relief to the news that the majority of the title’s 558,000 readers have not left the newspaper market altogether, as predicted by […]

The UK’s leading holiday company Thomson Holidays is creating three business units and appointing a new commercial director to run them. The three new units will be City Breaks, Ski/Mountain Lakes and Ireland. Steve Allen, formerly sales director at the company, takes on the new role and will report to managing director Charles Newbold. Thomson […]

Computer giant IBM has appointed Ray Freeman as its first worldwide vice president of advertising and promotion. Freeman was previously vice president of communications for IBM Europe, the Middle East and Africa. He was responsible for all marketing and advertising across those regions and individual marketing directors in each country reported directly to him. Freeman […]