Ten of the 11 sponsors of the Euro 96 football tournament wasted their money. An exclusive survey conducted by RSL Research Services shows that only one, the ubiquitous Coca-Cola, made enough of an impact to get into the UK top ten of broadcast and sports sponsorships. Even then, it only squeezed in at number ten […]
Increased competition in the gas and electricity sectors is forcing British Gas to hunt for a second marketing director to bolster its team. The company is seeking a second chief for its trading division, now a separate business within Centrica. In December, the company split in two. Centrica includes British Gas sales, trading, servicing and […]
Edinburgh agency The Union has won the Scottish Daily Mail account, its most significant win since it launched last year. The incumbent Faulds was sacked last week for taking on the Daily Record account (MW February 7). The spend on the Scottish Daily Mail brief is not thought to be large – the business was […]
Defence Secretary Michael Portillo has broken Parliamentary rules for a second time by failing to register an estimated 2,000 payment from a second advertising agency. It follows the revelation that a payment of between 3,000 and 5,000 was made to his constituency party, or another Conservative organisation, for attending a meeting at McCann-Erickson in November […]
Sue Farr, variously described as a good team builder and a terrible enemy, is about to take her place on the BBC Broadcast board. But has she really scooped the top marketing job?
Cider maker Matthew Clark has appointed Guinness Europe marketing chief Rob MacNevin as its new marketing director. He joins the company with a seat on the board and a brief to oversee a huge increase in marketing investment. This forms part of Matthew Clark’s plans for recovery following a disastrous year. MacNevin will oversee brands, […]
In his article “Affinity less critical than a presence” (MW February 14), Alan Mitchell does not need to travel as far as sunny Natal for a real insight and perspective on the loyalty “flavour of the month” issue. Perusing the business press demonstrates how many brands and retailers think loyalty is the only thing that […]
Edinburgh agency The Union has won the Scottish Daily Mail account, its most significant win since it launched last year. The incumbent Faulds was sacked last week for taking on the Daily Record account (MW February 7). The spend on the Scottish Daily Mail brief is not thought to be large – the business was […]
Spare a thought for McCann-Erickson marketing director Amy Smith. Setting off for a romantic weekend’s Valentine treat skiing in Switzerland, she had everything – the skis, the man, the plane tickets. However, on arrival at the airport British Midland informed her that the flight was overbooked and her companion would have to get another plane. […]
Last week’s headline “ISBA yields over TV sales system” was a misleading summary of our TV Trading Seminar conducted under Chat- ham House rules. The Incorporated Society of British Advertisers’ initiative in mounting this seminar was to kick-start intelligent debate from all sides of the industry about the way TV airtime is traded. We never […]
Thomson Directories has joined business rivals Yellow Pages and Freepages by launching its own Website. The new service is aimed at providing businesses and consumers with a quick-to-use online search facility for Thomson’s business listings. The INbusiness service (www. inbusiness.co.uk) will be promoted on Thomson Directories’ advertising and promotional material. The service will enable national […]
Mobile phone maker Motorola is reviewing its pan-European account, which could be worth up to 12m. The US-owned company is understood to be planning a brand-building campaign to compete with rival phone manufacturers, including Nokia and Ericsson. It is believed the review will be handled from Motorola’s London office and will take place in the […]
Drinks giant IDV has moved Philip Almond, marketing director for brand development at its worldwide brand development centre, to work on its core brands, including Bailey’s and Cinzano. Almond becomes marketing controller for the brands and will also work on Sheridan’s and Jose Cuervo tequila. He replaces Nicolette Robinson, who is leaving to take a […]
Two new premixed spirits drinks aimed at younger drinkers are launching in the UK. Allied Domecq Spirits & Wine (UK) is to roll out a mixture of Tia Maria and fizzy peach flavouring called O.T.Tia, its first line extension to the Tia Maria brand and the second launch from the company’s new brand development group, […]
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