A corporation’s brand image has a strong influence over sales. Communication of a consistent, upright image on an international scale is of paramount importance. By John Shannon. John Shannon is president of Grey International
Debenhams has begun talking to agencies about its advertising account, currently at TBWA Simons Palmer. The department store began reappraising its 3m agency roster last summer, following the departure of advertising and promotions director Alison Dow. Knight Leach Delaney won part of the business last May, but it went back to TBWA when the agency […]
Virgin Rail has handed Rainey Kelly Campbell Roalfe the 5m brief to launch its telephone booking centre and promote the InterCity West Coast and Cross Country Trains rail services. Rainey Kelly won the account after Virgin sent out a written brief to eight agencies, understood to include Doner Cardwell Hawkins, HHCL & Partners, Duckworth Finn […]
Phil Georgiadis is right to look for models analogous to the new UK television market (MW March 21). And forecasting channel shares for programming genres is probably a sound strategy for TV planners and buyers working for the very largest advertisers. Where I depart from this line is in our experience of handling medium-sized advertisers, […]
CRS, formerly known as Co-operative Retail Services, which runs 500 supermarkets and convenience stores around the UK, has appointed Duckworth Finn Grubb Waters to handle its 7m account. The business was previously at J Walter Thompson Manchester, but has been awarded to Duckworth Finn without a pitch by the chief executive of the CRS food […]
London brewer Fuller Smith & Turner is to use TV for the first time to advertise its flagship brand London Pride. The TV campaign, through Media Solutions and Doner Cardwell Hawkins, continues the ‘Whatever You Do, Take Pride’ press and poster
He that fell to his knees before reading the small print on a junk mail promise of millions is suing for damages. Quite right
Despite optimistic claims, recent ABC data paints a rather unflattering picture of the regionals’ position. They must work together to survive. By George Pitcher. George Pitcher is chief executive of issue management consultancy Luther Pendrag
Bass Taverns, the brewer’s pubs and restaurant division, has appointed a new director of brand marketing following the departure of John Unwin to Bass Beers Worldwide. The branded pub operator has handed the role to Adam Martin, who comes from Bass head office. He is currently strategic planning manager, with a brief to review business […]
More and more companies are recognising the benefits of internal communications programmes. Sophisticated versions can blend internal and external messages and incorporate the aspirations of employees.
Kellogg’s review of its 188m media planning and buying for Europe is part of a drive for greater efficiency in the face of falling profits.
The seventh annual Corporate Hospitality Awards were held at Madame Tussaud’s last month, with a record level of entries and two new categories. Twenty four members of the association entered their products into eight categories; the new categories were Best Small Business Operator and Best Event Management. The awards were sponsored by Marketing Week. The […]
Sourcing promotional products from the Far East has obvious advantages but, as the EC toughens up on import laws and trading standards get tighter, the whole area could become a minefield.
British Airways and American Airlines are allowing each others passengers to earn reward miles for travel on all routes except transatlantic non-stop flights. This is the first major step towards increased co-operation between the two, since they announced plans to form a partnership last year. They have been prevented from forming closer ties while the […]
NatWest and Virgin are the among the least trusted financial services providers in the country while Marks & Spencer is the most trusted, according to a Mintel report. Based on a survey of 2,000 people presented with a pre-selected sample of financial and non-financial groups, eight per cent said NatWest was the least trusted financial […]