Procter & Gamble is understood to have made a complaint to the Broadcast Advertising Clearance Centre alleging that its rival Benckiser has plagiarised an ad created for its new 30m pan-European brand, Ace.
Mike Sommers, former marketing chief of MGM Cinemas, TSB and Woolworths, is joining Price Waterhouse Management Consultancy as lead partner for marketing and customer management. Sommers will head a department of 50 consultants in the UK, which is understood to include two other consultancy partners, and work with top 100 companies on implementing marketing initiatives. […]
Your article “Class facts” (MW March 21) on marketing in education made interesting reading and certainly flagged up the fact that many companies appear to be undervaluing this important communications channel. Your figures identify a gap between expectation and perceived achievement (75 per cent cited brand building as an objective and only 49 per cent […]
MasterCard International is airing a 5.5m television advertising campaign through Publicis, which drops the ‘Every Language Speaks Mastercard’ strapline in favour of the ‘in your corner’ strapline. Two new TV commercials, launched on Monday, will feature larger-than-life characters who use MasterCard to realise their dreams. A stream of press and magazine advertising will build on […]
As sport on TV fragments, and fewer people are allowed to watch it, sponsors are thinking of new ways of reaching their chosen audience.
Secret Labour Party meeting with British Gas and other utilities to lift embargo on using databases
The home shopping industry is poised for a breakthrough. It has shed its dowdy image, it stands to gain from the expansion of the Internet and M&S, a cautious player, is moving into mail order with gusto. And the imminent 350m sale of Freemans
As sport on TV fragments, and fewer people are allowed to watch it, sponsors are thinking of new ways of reaching their chosen audience.
Brand manufacturers frustrated by the delphic utterances of the judge in the Penguin v Puffin case will be edified that they are winning the battle against supermarket own-brands hands down in at least one sector. A 700m one, too. That handsome figure represents the supermarkets’ own-label share of the 12bn UK tobacco market. Not so […]
Cellnet is to invest up to 57m in the Dixons-owned Link chain to give the mobile phone operator a high street retail presence and allow the retailer to more than double its outlets to 200. An initial payment of 25m, with up to 32m in cash payments, dependent on performance over the next five years, […]
The Co-operative Retail Society is embarking on ambitious plans to revive its flagging brand, but with its rivals accelerating away, is it making enough significant changes? David Benady reports on the chances of success
It was only a matter of time before the anti-alcohol brigade would fuse with those who believe the Web is driven by wickedly seductive demons of interactivity. In the US, the Center for Media Education (CME) claims that alcohol and tobacco brands are deliberately appealing to underage youth through the Internet (MW March 28). They […]
Online media information services MediaTel has launched a New Media section aimed at offering a single source of information on the traffic levels and ad rates for Britain’s top Websites. The section, managed by Nicola Mullett, went into operation on Monday. It is available as part of the annual 8,000 subscription for MediaTel’s full service […]
The company which introduced TV advertising to buses has folded two years after its launch, following passenger complaints about intrusive noise. The Original Passenger Picture Show (Topps) installed TV screens in over 2,000 buses in the Midlands, the North-west and Wales, Yorkshire, the North-east, and the Home Counties. It offered a captive audience the chance […]
CompuServe UK is under attack from all sides, yet general manager Martin Turner remains bullish about the company’s future.