Sportline, which markets and distributes Head sports goods and clothing in the UK, is looking for a new marketing director following the departure of Nigel Green. The new recruit will be responsible for developing new branded sportswear in the UK, as well as marketing Head sports products, which include tennis rackets, skis, footwear and bags. […]
David Neale, head of the Mars ice cream business and the man responsible for changing the Marathon name to Snickers, has joined Reebok as UK marketing director. He fills the board position left vacant after Robert Fallow went in February to take the top marketing job at mobile phone operator Orange. Neale will report to […]
Future Publishing is launching a consumer magazine, called Future Science, to challenge New Scientist and Focus magazine in the popular science market. The monthly title, which is due to launch at the end of this year, will target a predominantly male market and will be positioned as more in-depth than Focus but not as high- […]
Saatchi & Saatchi this week reveals an ‘unbranded’ advertisement for the new Pentax MZ50 camera. The Pentax name is covered by a post-it note with the price of the product, 269.
Consumers are increasingly abandoning their bath tubs for the shower and this is boosting sales of associated toiletries.Steve. Steve Quilty investigates. Steve Quilty is an account manager at IRI InfoScan
Microsoft Network, the Microsoft-owned online service provider, is downplaying reports of major cutbacks in its subscription entertainment services, and a strategic move away from TV programming-style content available inside its “subscription wall”. Judie Gibbons, director of MSN UK, confirms that the company will move more of its most successful content, currently available only to subscribers, […]
Littlewoods Stores has lost its marketing director Steve Buck, who left last week after a shake-up of the chain’s management board. The chain has put in place the new board structure after announcing that the planned sale of its 135 stores had been called off. This is thought to be because a buyer prepared to […]
Coca-Cola is engaging in brinkmanship with the League Cup over renewing its 6m sponsorship of the Coca-Cola Cup. It still has not signed a deal, only a month before the League competition starts and seven months after announcing its intention to do so. Last year, European football’s governing body UEFA removed the UEFA cup status […]
ITV has large-scale problems, and new chief executive Richard Eyre will be worth every penny of his salary if he can solve them.
Plans by the world’s biggest online bookseller Amazon.com to saturate the Internet with a multimillion dollar advertising spend may prompt a profit-threatening marketing war with rivals, according to the UK’s leading online bookseller. Amazon.com announced promotional tie-up deals with leading sites owners Excite, Yahoo! and the US’s leading online service provider, AOL, last week. The […]
ITV has large-scale problems, and new chief executive Richard Eyre will be worth every penny of his salary if he can solve them.
Your recent article “BBC Worldwide director leaves” paid admirable tribute to Nick Chapman but contained various inaccuracies, two of which need correcting. Your report stated that BBC Magazines will report a turnover of 220m for the financial year just ended. In fact, BBC Worldwide’s Publishing division, of which BBC Magazines is a part, will report […]
Remember to bookmark our Website address: http://www.marketing-week.co.uk/mw0001. Letter of the month prize. Every month the editor will award this de luxe fountain pen to the writer of the best letter. The chrome and 22ct gold pen, made by AT
Plans by the world’s biggest online bookseller Amazon.com to saturate the Internet with a multimillion dollar advertising spend may prompt a profit-threatening marketing war with rivals, according to the UK’s leading online bookseller. Amazon.com announced promotional tie-up deals with leading sites owners Excite, Yahoo! and the US’s leading online service provider, AOL, last week. The […]
Cheers, the Boston bar featured in the long-running TV comedy series, is the latest addition to the crowded market of themed restaurants and bars in London. Paramount Pictures has agreed to license the opening of Europe’s first Cheers-branded restaurant bar in London’s Café Royal in late August. The company already licenses a chain of Cheers-branded […]