A row is brewing between Tesco and Asda over the latter’s plans to label food that could contain genetically modified (GM) soya. GM soya, mixed with unmodified soya, was first imported from the US last year to be used in a wide variety of foodstuffs. Its arrival sparked protests from environmentalists concerned about the introduction […]
The price of being caught for wrongdoing seems no longer to be shame – but a lucrative radio or TV chat show contract
Premier Beverages’ 4m advertising account is expected to be split between Saatchi & Saatchi and incumbent Delaney Fletcher Bozell following a last-minute change of pitch list. Originally the pitch list consisted of Delaney Fletcher Bozell, Grey, Abbott Mead Vickers.BBDO and WCRS. However, a new executive joined Premier this month – general manager marketing Gabi Baron […]
Actress and model Patsy Kensit, the new wife of Oasis frontman Liam Gallaher, provides the voiceover for the first TV advertising for Campbell Distillers’ Pernod Hex pre-mix spirit through DMB&B. The campaign runs on ITV and Channel 4 through July and August as part of a 3m marketing push, and shows young party-goers enjoying Pernod […]
Leagas Delaney will shortly sign a management buyout deal with its owner Abbott Mead Vickers – a move first predicted in Marketing Week (March 21). Leagas Delaney has had wide-ranging conversations with agency groups, including Interpublic and WPP, in an effort to bankroll its buyout and secure international network support. However, it is expected to […]
John Hoerner showed great heart, acumen and courage in reversing Burton’s slide, but now he’s selling off Debenhams. By George Pitcher. George Pitcher is chief executive of issue management consultancy Luther Pendragon
Tony Scouller, UK marketing director of GrandMet’s drinks arm, IDV, has been made acting managing director in the latest round of senior appoint-ments created by the merger of GrandMet and Guinness. The new GMG Brands group and its spirits business UDV (the combination of IDV and Guinness’s drinks division United Distillers) must clear regulatory hurdles […]
For years, media men have been telling ITV how to run its business. Now one of them has been put in the hot seat. By Torin Douglas. Torin Douglas is BBC Radio’s media correspondent.
David Neale, head of the Mars ice cream business and the man responsible for changing the Marathon name to Snickers, has joined Reebok as UK marketing director. He fills the board position left vacant after Robert Fallow went in February to take the top marketing job at mobile phone operator Orange. Neale will report to […]
BA has been one of the few pioneering companies when it comes to service marketing. Yet its latest effort to retrain staff as brand ambassadors seems to have crash-landed. This ‘laudable’ goal requires a quantum leap in management techniques,
Mortgage provider Cheltenham & Gloucester has relaunched its Website, following a revamp of content by DNA Communications, part-owned by Leagas Shafron Davis.
The Diary, ever alert, can reveal a new game – “Spice Girl baiting”. It involves the thrill of risking legal action by using an unofficial reference to this increasingly tedious fivesome.
Brown-Forman, the US manufacturer of global spirits brands Jack Daniels and Southern Comfort, has replaced the head of its UK operation, in the middle of a pan-European advertising review. Bob Krall, the marketing manager for Europe and Japan based at Brown-Forman’s headquarters in Louisville, Kentucky, becomes vice-president for the UK, Ireland and Holland, replacing Nick […]
Children’s charity Barnardo’s has appointed a marketing consultant, Andrew Nebel, as director of marketing and communications. Nebel owns strategic marketing consultancy Hemgate and is a regular consultant for NatWest Bank. He has worked as head of marketing at Bupa, marketing director at Green Flag, marketing manager at Thomas Cook retail travel and marketing and sales […]
This month’s RSL survey reveals high recognition rates for the cross-section of outdoor campaigns shown to 300 18- to 60-year-olds. Nescafé’s ‘Wake up to the best’ has the greatest impact. As Malcolm Green explains (below, right) posters can b