Month: July 1997

Government must act on gaming law

Marketing Week

The 1968 Gaming Act is in urgent need of reform to create a level playing field for all forms of gambling. A thorough review reached with public debate, rather than piecemeal change, is the way forward.

Lottery may be based on John Lewis model

Marketing Week

National Lottery operator Camelot could be replaced by a co-operative company run along the lines of department store chain John Lewis, under proposals outlined in the Government’s White Paper on the Lottery. If such a system were applied to Camelot, its 600 employees would reap up to 800,000 each from the company’s 500m estimated profits […]

Essential Media lands 2m Scottish Newspapers task

Marketing Week

Scottish Media Newspapers has appointed Essential Media to handle its 2m media buying account for its titles The Herald and The Evening Times. Workforce Media and Claxton were also understood to be vying for the business, which covers the recruitment advertising for both titles. Scottish Media Newspapers commercial director Christine Costello says: “We appointed Essential […]

Draft Direct UK operation faces the axe

Marketing Week

The future of the UK office of Draft Direct Worldwide is in serious doubt. The agency has lost most of its clients and its US parent has started a review of its operations. Draft Direct Worldwide president Dan Ginsburg says: “I am not happy with the situation in the UK. In every other country in […]

Launching a brand:Advalue:SELF-ASSESSMENT

Marketing Week

The Inland Revenue charged Leagas Shafron Davis with introducing its self-assessment programme to the UK’s 8.5 million self-employed. How did it manage to overcome ‘the brief from hell’? Jeremy Hook of American Express reviews the strategy (ri

BA clears staff member over accusations of wrong-doing

Marketing Week

British Airways’ has cleared a member of its marketing, communications and information department of any wrong-doing, following anonymous accusations of malpractice (MW June 26). The airline received complaints from an outside source concerning a member of its staff. The complaint is understood to have come from one of the marketing department’s external suppliers and concerned […]

Cable outfit plans autumn pay-per-view launch

Marketing Week

Recently-merged cable companies ComTel and Telecential plan to launch their pay-per-view TV service, called Take One, in October, despite not having completed any deals with major Hollywood studios. Director of business development Alexander Zwissler says: “We are in discussions with a number of studios at the moment. However, there is nothing we can announce as […]

Piracy fears stall Sony and Philips DVD launch

Marketing Week

Sony and Philips have postponed their plans to launch Digital Video Disk (DVD) players this year because Hollywood film studios have not released enough films capable of being shown on the system. The high-quality combined music and movie players have been touted as the technology that will lift flat sales in the consumer electronics industry. […]

Ad agencies at the crossroads

Marketing Week

Advertising spend may have hit an all-time 12bn high, but you’ll still find West End advertising chiefs stalking agency corridors with an anxious frown on their faces. It’s not tomorrow they’re worried about, but the day after tomorrow. A strange preoccupation for an industry that normally cares little for the future and lives very much […]

Lessons that Barclaycard could learn

Marketing Week

Remember to bookmark our Website address: http://www.marketing-week.co.uk/mw0001 Letter of the month prize. Every month the editor will award this de luxe fountain pen to the writer of the best letter. The chrome and 22ct gold pen, made by AT