Scottish Media Newspapers has appointed Essential Media to handle its 2m media buying account for its titles The Herald and The Evening Times. Workforce Media and Claxton were also understood to be vying for the business, which covers the recruitment advertising for both titles. Scottish Media Newspapers commercial director Christine Costello says: “We appointed Essential […]
The Inland Revenue charged Leagas Shafron Davis with introducing its self-assessment programme to the UK’s 8.5 million self-employed. How did it manage to overcome ‘the brief from hell’? Jeremy Hook of American Express reviews the strategy (ri
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Advertising spend may have hit an all-time 12bn high, but you’ll still find West End advertising chiefs stalking agency corridors with an anxious frown on their faces. It’s not tomorrow they’re worried about, but the day after tomorrow. A strange preoccupation for an industry that normally cares little for the future and lives very much […]
Reckitt & Colman is shifting its estimated 50m pan-European business out of the EURO RSCG network and into McCann-Erickson.
A newly-published research project looks at the validity and effectiveness of direct response radio ads as part of the marketing mix. By Andrew Ingram. Andrew Ingram is director of account planning at the Radio Advertising Bureau.
Sony and Philips have postponed their plans to launch Digital Video Disk (DVD) players this year because Hollywood film studios have not released enough films capable of being shown on the system. The high-quality combined music and movie players have been touted as the technology that will lift flat sales in the consumer electronics industry. […]
Recently-merged cable companies ComTel and Telecential plan to launch their pay-per-view TV service, called Take One, in October, despite not having completed any deals with major Hollywood studios. Director of business development Alexander Zwissler says: “We are in discussions with a number of studios at the moment. However, there is nothing we can announce as […]
In your news story on The Portman Group’s tough, new code of practice “New code to crack down on alco-pops” (MW July 17), you state that alcopops will have to be pre-vetted before they go on sale. While we strongly urge producers to seek pre-launch advice from us if they are in any doubt as […]
The Thai economy may be experiencing problems but every cloud has a silver lining. Western companies are restructuring to take advantage of business opportunities. By David Kilburn.
John Shannon’s article “Can digital lure top advertisers?” (MW July 10) made some interesting points. Certainly digital TV could be good news for viewers – anyone who has been subjected to the irritating interruptions on American TV programmes will appreciate the British approach of viewer-conscious programming, But digital could also prove to be good news […]
British Airways’ has cleared a member of its marketing, communications and information department of any wrong-doing, following anonymous accusations of malpractice (MW June 26). The airline received complaints from an outside source concerning a member of its staff. The complaint is understood to have come from one of the marketing department’s external suppliers and concerned […]
Above-the-line agencies are increasingly feeling the squeeze as their direct marketing counterparts walk off with traditional advertising business. In the past two weeks alone, work to the value of 55m has gone to non-advertising agencies. Liz
Branding consultancy Wolff Olins made light work of creating a sexy new identity for mobile phone operator Orange, but now faces an unarguably tough task – reinventing the city of Hull. Neighbouring northern city York is a beautiful reminder of our nation’s Viking past, fun-loving Leeds is known as the “all-night city”, cosmopolitan Bradford has […]
Economic constraints force Zambia to enlist aid from Unicef and corporate sponsors in its fight against fatal diseases, such as polio. But there is a fine balance between genuine aid and corporate promotional exploitation. Natalie Cheary repor