The “misery line” train service into London from Southend may finally shake off its name if a new scheme from mobile phone operator Vodafone catches on. A new message system, devised by Vodafone’s messaging division Vodata, will give train commuters up-to-the-minute information through their mobile phones on train delays at crucial times of the day. […]
Motive has scooped the estimated 10m pan-European media buying account for TDK, the Japanese audio and video tape maker, in a joint pitch with creative agency Doner Cardwell Hawkins. The win has resulted in the agencies forging a new partnership, with more joint pitches being planned. The Motive International division, which already handles Levi-Strauss, Dunhill […]
The UK marketing director of Sopexa, the consultancy body for the French food and wine industry, has resigned because of cutbacks in her budget. Nicola Peers left the company late last week. Two more junior members of the marketing staff of 20 will also leave. A Sopexa source says: “The company is going through financial […]
Creative Lotteries, the company set up to supply own-label lottery products to retailers, has been awarded an external lottery manager’s certificate by the Gaming Board. The certificate enables the holder to run lotteries on behalf of charities, and is only the fifth such licence granted in the UK. Others are held by Littlewoods, Systems International, […]
Outdoor advertising company More Group is to invest 6m in an Australian media outfit in a bid to secure a key slice of outdoor advertising surrounding the 2000 Olympic Games in Sydney. The British-based firm is to acquire a half share in a joint venture company Adshel Street Furniture (ASF), which will take over the […]
Comedy club Jongleurs and pub chain Regent Inns have formed a joint venue company that will open six comedy bars across the country in the next 12 months. The bars will be jointly branded Bar Risa – the Spanish for laugh – and Jongleurs. The name of the company the pairing have formed is Across […]
Interest in digital radio has been lukewarm due to the cost of the service. But its ability to transmit data is changing that view. By Nick Higham. Nick Higham is BBC Television’s media correspondent.
Jeremy Hook, Director of advertising, American Express
Business could make large gains from some knowledge of the national characteristics and culture of foreign partners. By George Pitcher. George Pitcher is chief executive of issue management consultancy Luther Pendragon
Benetton Formula One motor racing team has appointed David Warren as its new director of marketing. He takes over from John Postlethwaite, who becomes chief executive officer of BFI as revealed in Marketing Week (March 28). BFI is a new sports sponsorship division within Benfield, the late Matthew Harding’s reinsurance company. Warren joins from his […]
Sponsorship consultant and former Duckworth Finn Grubb Waters ad man Drew Nicholson narrowly missed an unsavoury experience as a star witness this month in one of the biggest food poisoning cases of recent years. Nicholson was a guest at a summer wedding in Kent two years ago where the caterer served warm seafood mayonnaise, which […]
Womenswear retailer Wallis launches a magazine advertising campaign in August as part of an image make-over for the ageing fashion chain. The campaign, through Bartle Bogle Hegarty, comes a year after the agency was appointed to the account. The Sears-owned chain operates over 200 outlets across the country. Three black and white photo shots, accompanied […]
FutureNet, the online publishing arm of Future Magazines, has become the first British consumer site to release audience figures based on a third-party audit of its Websites. Figures released this week by the Audit Bureau of Circulations reveal the site achieved just over 1 million page impressions by users of Future’s Web versions of its […]
Boots is carrying out a 5m relaunch of its Natural Collection bodycare range to give the brand the same status as its No7 make-up and Soltan suncare ranges. The Natural Collection was launched in 1988 as an alternative to The Body Shop’s products. It will now be more aggressively targeted at the teenage market in […]
Reebok is to stage its own international football tournament at the end of this month. The sportswear corporation will hold the Reebok Cup, which will be contested by Germany’s Borussia Monchengladbach, Brazil’s Palm eiras, Colombia’s Club Atletico Junior, and Necaxa from Mexico. Reebok has sold the TV rights to the competition to US cable sports […]