The prosperity of the North is proving a useful foundation for regional offices, which, according to Andy Jonesco, are much better equipped to service the specific needs of regional clients. Andy Jonesco is group advertising director of Expres
Forging successful links between brand and customer is a core part of marketing. But companies must spot the type of relationship their customers actually want, and monitor how it develops. Alan Mitchell provides advice on establishing and mai
Del Monte has renegotiated its sponsorship of ITV hit show Gladiators with its Fruit Burst soft drink, and extended the deal to cover satellite for the first time. The agreement means Fruit Burst will sponsor the ITV Network series, which starts in September and will be hosted by Ulrika Jonsson and Jeremy Guscott, as well […]
US stockmarket Nasdaq is to sponsor the Sky Sports television coverage of the National Football League. The deal, put together by Mediapolis’ sponsorship department, is part of Nasdaq’s 8m marketing offensive in the UK. Earlier this year, the exchange advertised for six weeks on TV in this country, buying around sports and news programmes. Nasdaq […]
The man behind the Royal British Legion’s plans to launch a branded CD range and whisky (MW July 3) has left the charity. Former controller of fundraising Michael Vernon-Powell has quit to run his own consultancy, Vernon Enterprises, and will be working with a variety of charities to encourage branding initiatives. The Legion will be […]
Guinness Brewing GB is planning to let canned Guinness Bitter “wither and die” after an internal review of its brand strategy, according to sources. Support for the take-home bitter brand, which was launched in 1991 under the original name Guinness Draught Bitter, will be cut due to disappointing sales, say insiders. A source close to […]
Remember to bookmark our Website address: http://www.marketing-week.co.uk/mw0001. Letter of the month prize. Every month the editor will award this de luxe fountain pen to the writer of the best letter. The chrome and 22ct gold pen, made by AT
ITV must unify its various brands to succeed, but a clear national identity seems to be beyond its reach. Nick Higham investigates. Nick Higham is BBC TV’s media correspondent.
Controversial US chemical giant Monsanto has picked Bartle Bogle Hegarty to create a 7m ad campaign, which aims to soften consumers’ attitudes to genetically engineered foods. BBH, which won the pitch against Lowe Howard-Spink, has been briefed to come up with an advertising and media plan to “educate” the public about the benefits of genetically […]
Littlewoods Lotteries has dropped 10,000 retailers from distributing its scratchcards, which it is relaunching this week with new branding and a 3m marketing budget. The move gives Camelot the widest distribution of scratchcards, with 35,000 outlets compared with Littlewoods’ slimmed down base of 30,000 retailers. Andrew Slamin, Littlewoods Lotteries marketing director, says the move will […]
The current Halifax and Mencap debacle (MW August 14) demonstrates how quickly a cause-related marketing programme can go sour and how these sorts of relationships need to be handled very carefully and reviewed on a regular basis. While the partnership was mutually beneficial over a period of nine years, it most certainly isn’t now, hence […]
The Advertising Standards Authority is launching a consumer ad campaign to coincide with its 35th anniversary. The executions were created by Mellors Reay & Partners, which donated all the creative and planning time, and were placed free of charge by CIA Medianetwork in space donated by publishers. Ads feature a stamp in which the ASA’s […]
NMEC’s decision to hire M&C to its 16m task has sparked questions about the pitch process.
Calortex and Eastern Group, the country’s two largest independent gas suppliers, are refusing to join the industry’s self-regulatory body, the Association of Energy Suppliers. The AES was set up by the industry in June to produce a code of conduct for the way gas and electricity companies should sell their products to customers in the […]
Bass, Whitbread and Allied Domecq have all come under fire from the drinks industry’s watchdog for irresponsibly marketing alcopops. The latest report from the Portman Group is sure to embarrass a number of blue-chip brewers, which set up the association in 1989 and jointly fund it. The report includes decisions on complaints about 17 products, […]