The Royal British Legion is launching a branded phone card which will offer discounts on calls, while raising cash for the charity. The Poppy Card, named after the Legion’s famous logo, will be produced by Telcom and will be available through retailers from the end of October. A percentage of the profits (a minimum of […]
Channel 5 was dealt a blow this week with the announcement that David Bergg, controller of planning and acquisitions, is leaving to join ITV. Bergg’s decision to quit makes him the first senior manager to leave the UK’s newest terrestrial channel since its launch five months ago. He will take charge of planning and strategy […]
Faced with the increasing threat of the Channel Tunnel, ferry companies P&O and Stena were hoping to protect their interests through a merger. But any decision is on hold for the near future, and both companies have been left treading water, u
For some time, media buying and selling has been driven by one issue – price. But a change of focus is becoming apparent as owners and buyers realise the importance of creative editorial, says Mike Wood. Mike Wood is media director at J Walter
Sales and marketing departments are finally converting in droves to the latest technology.
Research published at last week’s Marketing Forum indicated that marketers are very low in the pecking order. The profession needs to extend itself beyond its traditional communications role and focus on delivering exactly what what the custom
Cable operator Flextech is streamlining the senior marketing management across its cable channels in preparation for a brand-building ad campaign. The new campaign is designed to pre-empt increased competition from the expected explosion of digital TV stations. Rita Lewis has been appointed head of brand development. She was formerly general manager of Playboy TV, but […]
Supermarket chain signs exclusive merchandising deal to exploit pre-Christmas spending spree.
Southnews’ acquisition of black paper New Nation may start the ball rolling for serious expansion of the UK’s ethnic media business.
The pharmaceutical industry has clubbed together to provide a consumer helpline which will give customers advice about over-the-counter (otc) medicines and general health issues. The operation, called the Consumer Health Information Centre, will be run by an independent company but is backed by the Proprietary Association of Great Britain (PAGB), which represents the manufacturers of […]
Bass Brewers and Barclays Bank have pulled out of talks with the Rugby Football Union (RFU) to sponsor the former Pilkington Cup, and have sent letters to the sports body complaining about the way the negotiations were conducted. Carlsberg-Tetley is expected to sign a 9m deal with the RFU, which will cover the cup, sponsorship […]
Ogilvy & Mather has picked up the global Perrier mineral water account from Publicis. At the same time, Perrier distributor Nestlé is understood to have handed the launch for a new mineral water brand to Publicis.
Poster contractor JC Decaux has beaten rival Adshel in a race for the contract to supply Tesco’s biggest stores with six-sheet posters – worth up to 10m in annual revenue. Decaux will build the posters at two stores in London and two in Yorkshire as part of a trial which, if successful, will be rolled […]
The Dairy was perturbed to read the results of a children’s survey commissioned by the Fox Kids channel this week. It revealed that if children, aged between 7 and 14, could have one wish it would be to win the National Lottery. Whatever happened to wanting to be a fireman, a nurse, or a marketing […]
Scottish Enterprise (SE), the quango which evolved from the Scottish Development Agency, has hired The Leith Agency for a 1.5m project to promote business start-ups. SE senior communications executive Marie Dorris says the campaign, dubbed Personal Enterprise, aims to encourage small businesses to set up north of the border. The project emerged from research by […]