Throwing light on conferences
Marketing WeekRemember to bookmark our Website address: http://www.marketing-week.co.uk/mw0001
Remember to bookmark our Website address: http://www.marketing-week.co.uk/mw0001
Advertisers booking ads with Independent Radio News (IRN) may find campaign costs slashed by between five and ten per cent, following the scrapping of charges by distribution company SMS. John Perkins, managing editor of IRN, says agencies which have previously been charged 1,500 for the delivery of individual ad executions in stereo, across the IRN […]
This year’s ITV Christmas cartoon special starring David Jason and written by advertising executive Geoffrey Sundquist will be used by DIY chain Do-It-All and The Sun in their Christmas promotions. Sundquist, development director at the integrated marketing group Osprey, wrote the children’s story ‘Father Christmas and the Missing Reindeer’ after his younger brother Gerry committed […]
British Gas Services, the central heating and services arm of Centrica, has appointed Bartle Bogle Hegarty to its 4m ad account. BBH won the business after pitching against incumbent TBWA Simons Palmer and Rainey Kelly Campbell Roalfe. The pitch was called at the beginning of August. The account had been handled by TBWA before its […]
A cinema campaign breaks this weekend to push the first of the Virgin Vie cosmetics and toiletries stores, in London’s Oxford Street. The ads uses images of the perfume-spraying type of saleswomen at some cosmetics stores, and contrasts them with the welcoming atmosphere at Virgin Vie.
Record attendance at the Motor Show signals soaring car sales. Tom O’Sullivan asks how twice-yearly registration will affect the August rush.
Food giant Ranks Hovis McDougall (RHM) has reorganised its corporate structure and appointed a new managing director of Manor Bakeries. Bisto Foods’ current managing director Gordon Plews will become md of Manor Bakeries, which manufactures and markets the Mr Kipling, Lyon’s and Cadbury Cakes brands. Plews is to replace John Varney, who will retire after […]
CRS, which runs 500 Co-op supermarkets across the UK, has appoint-ed Asda marketer Karen Carlyle as director of marketing to spearhead the grocery chain’s 174m relaunch. Carlyle will report to chief executive David Robey, a former Tesco director of marketing who was hired at the beginning of the year. Carlyle’s most recent role at Asda […]
The latest ad campaign for Tizer has incensed the agents representing Luciano Pavarotti and Joanna Lumley because of the use of celebrity lookalikes. Tizer’s owner AG Barr is running bus ads featuring lookalikes of famous people. Lumley’s lookalike, Sue Bradley from Wiltshire, appears dressed as the Absolutely Fabulous Patsy character with the catchline “Absolutely Refreshing […]
Roger Green, joint md of EMAP’s Internet arm and the man spearheading its design team, explains how he intends to make it a major player on the Net
With the NHS under severe financial pressure, self-medication is becoming more popular. Justin Bateman looks at the opportunities for drug companies. Justin Bateman is a marketing executive at IRI InfoScan. All data used is from IRI databases.
Your report (MW October 2) of the Hoover pitch wrongly repeats an earlier assertion that Young & Rubicam “lost out by mutual consent” in the final round. In fact, Y&R took an early decision to withdraw. Our original conversations with Hoover concerned its floorcare products. When it became clear that white goods were also to […]
The England & Wales Cricket Board (ECB) has announced a shopping list of new sponsorships, based on what survived of former Tesco chief Lord MacLaurin’s report into the future of the game.
Lord Saatchi is planning to boost M&C Saatchi’s international network by opening an office in Dublin. Saatchi, who masterminded several successful advertising campaigns for the Conservative Party and became the first advertising executive to be given a peerage, confirmed his interest in setting up a new agency venture in Ireland this month when he told […]
After recruiting a marketing director to plan a consumer advertising drive, Henderson Investors has now turned its back on branding. Liz Stuart investigates the U-turn that cost Lindsay Firth-McGuckin her position.