Month: October 1997

There is disagreement over the funding of BARB, and what its role should be in the multichannel digital age. Stephanie Bentley looks at the issues involved.

No matter how far a person rises, the British class system will still conspire to show them where their true place is

Victoria Wine is to open an outlet in a Total Oil petrol forecourt, becoming the first branded off-licence concession to open in a petrol station. The Total Addlestone site in Surrey is about to open a Victoria Wine shop within its store. Wines, beers and spirits will be stocked. Pressure group Alcohol Concern has voiced […]

Johnson & Johnson has shifted the estimated 20m worldwide advertising for its contact lens brand Acuvue into McCann-Erickson.

Fast-food chain KFC is rolling out the latest execution in its TV advertising campaign, featuring comic Ryan Stiles, this week. The execution is a pastiche of old-style TV ads for Impulse body spray. The commercial, devised by agency Ogilvy & Mather, which also produces the advertising for Im-pulse, features Stiles presenting his object of desire […]

Liz Stuart has got it all wrong in the news story “US share shop plans UK launch” (MW October 2). She says the only way for lower net worth people to buy and sell shares is through the high street banks. Not true. We have 15 branches stretching from Perth in the North to Henley […]

British Sugar is reviewing its advertising account, now held by DMB&B, as it attempts to extend its brand into new foods. British Sugar, which also includes the Silver Spoon refined sugar brand, began its search at the Advertising Agency Register. The company currently has a shortlist of three agencies. The review is being conducted by […]

Sampson Tyrrell Corporate Marketing and Addison – both part of the WPP Group – are to merge as part of WPP’s plans to strengthen its design services. The merger has been a matter of speculation since WPP’s 8.5m acquisition of Addison last August. Both STCM and Addison are corporate literature design agencies. The merged agency […]

Filofax is launching a poster campaign on London Buses and Underground this month, aimed at boosting aware-ness of the brand during its peak-selling period. The campaign, devel- oped by Amsterdam agency BSUR, depicts Filofax being used by a range of famous real and fictional figures including God, Tarzan, Scrooge and Alfred Hitchcock. The campaign starts […]

Poster ads outside supermarkets offer benefits for all, and in a few years’ time may well be seen as one of the more significant media initiatives of the decade, says Francis Goodwin. Francis Goodwin is managing director of Maiden Roadside

Irish Distillers Group has poached senior marketer Martin Riley from its rival Allied Domecq. Riley’s arrival is a coup for the Groupe Pernod Ricard-owned company. He was previously Allied Domecq’s vice-president marketing for Scotch Whisky and he oversaw the Ballantines brand as international brand director. Ballantines is one of Allied Domecq’s strongest brands, selling over […]

Heinz and Sainsbury’s more saintly than the Church of England? Asda and Cadbury more trustworthy than the British bobby? Yes, these are the findings, among others, of a recent piece of Henley Centre research. They could be dismissed as comment on the declining standards of British public institutions. Except that the extremely high scores achieved […]

Etam is finally up for sale. After years of failed repositionings and 1997 losses of more than 4m, the fashion retailer has no choice. Natalie Cheary investigates likely buyers and asks, who can save Etam?

Deregulation of the power market will lead many consumers to switch their supplier, but a new report exposes a hardcore of resistance. By Paul Rickard. Paul Rickard is head of research at Mintel

Time is of the essence in new product development. This exerts extreme pressure on packaging and design, but with improved planning and efficiency consultancies are striving to meet the tightest of deadlines.