Northern Rock, the building society which converted to a bank on October 1, is reviewing its 2m advertising, media and direct marketing accounts. All three areas have been handled by local Newcastle agency Cravens Advertising for over ten years. Northern Rock assistant director of marketing Andy Kuipers says: “We felt it was good time to […]
ITV sales house TSMS has rejected calls from the Institute of Practitioners in Advertising that it should not involve itself in striking ITV-wide share deals with advertisers and agencies. A statement issued by the IPA Media Policy Group says agencies and advertisers should resist dealing with any ITV sales house which seeks to “stipulate an […]
Rank Holidays Division has ap-pointed Nick Burrows as its first marketing director for both the Oasis Family Holiday Villages and Warner Holidays brands. Burrows, who joins from Moat House Hotels where he was group marketing controller, will be based in the company’s new Hemel Hempstead headquarters. Antonio Betes, previous marketing director for Oasis, left because […]
Anne Iverson, Laura Ashley’s high-profile group chief executive, has been ousted after the board decided her recovery programme had failed. Iverson has been group chief executive since 1995, and she will be replaced immediately by David Hoare, whom she brought in as chief operating officer in September this year. He will be the fourth chief […]
Victim Support has asked four agencies to pitch for a campaign to publicise a new helpline, funded by a 1m Government grant. The agencies – DMB&B, Maher Bird Associates, Abbott Mead Vickers.BBDO and Leybourne Brown Maclean – are awaiting a decision. The campaign to publicise the telephone helpline, which is due to launch in February, […]
Your report on the future of loyalty card schemes, “Loyal subject”, raised some critical issues, not least of which is the fact that the plethora of cards now in circulation is in-evitably beginning to devalue individual cards’ appeal. Even a large wallet would be seriously groaning with a tenth of the cards currently attempting to […]
Amnesty International is planning to air its first television advertising campaign in January, following the lifting of advertising restrictions it successfully negotiated last week. The ads will be run with the Co-op Bank, which has an affinity card with Amnesty, and are scheduled to go out on terrestrial TV. Both radio and TV advertising restrictions […]
Marks & Spencer has bypassed its roster agency BMP4 and hired McCann-Erickson to create a one-off Christmas promotional campaign.
Whitbread has poached a new marketing director for its TGI Friday’s restaurant and bar chain from Bass. Claire Price replaces marketing and commercial director David Graham, who left to become director of carbonated drinks brands at Britvic Soft Drinks at the end September. Price will report to managing director Mike Johnson and handle marketing during […]
Measuring ratings is an increasing problem in the age of multi-channel TV. Torin Douglas looks at some solutions now under active consideration. Torin Douglas is media correspondent of BBC News.
Consumers are highly sceptical of companies running cause-related schemes, but rewards are high if handled well.
Train operator Eurostar is merging the roles of marketing director and sales director as part of a reorganisation aimed at expanding its brand and partnerships. Adrian Watts, the UK sales director, is to take on the combined roles under the title of executive director, sales and promotion. Mark Furlong, who was launch marketing director for […]
UK market research company Taylor Nelson AGB is merging with its larger French counterpart Sofres in a 119m deal aimed at increasing both companies’ global presence and giving them access to new services. The merged business, which has yet to be named, will be the fourth largest market research company in the world, with operations […]
Bass Taverns has hired B&Q advertising manager Tim Gibson to take charge of marketing for the rapidly expanding Harvester and Innkeeper’s Fayre catering chains. Gibson joins with the title of brand manager for the two chains, but he will be in charge of a 3m advertising budget and other promotions and communications. At DIY chain […]
The Formula One tobacco débâcle has implications, not only for the Government but for marketing, as the event itself acquires brand power. Tobacco companies may seem to have won the day, but because they now have nowhere else to go, F1 has bee