Marketing Week’s reporting has always been distinguished by its ability to separate substance from froth. Sadly, George Pitcher’s article (MW May 14) on debt forgiveness does the opposite and fails to divorce symptoms from causes. He rails against “bad” governments such as Bangladesh, Malawi and Ethiopia, suggesting that their external debt is a lever with […]
Hold out no hopes for the Japanese government’s latest 50bn package of economic stimuli revitalising the country’s declining economy. Like its five massive predecessors since last autumn, it is unlikely to impress Japanese households any more than it has done many economic commentators. One reason is that much of the money will end up being […]
The Daily Mail, as it will be the first to remind you, is a modern miracle. It recently announced that its circulation outperformed all other newspapers in the quality market and was at its highest for 32 years. It’s no mean boast. The paper’s success is hard won in a fiercely competitive industry. But behind […]
Exclusive research for Spotlight by NOP Family demonstrates the extraordinary impact of the screen in all its forms on Britain’s children. It is hardly surprising to find that virtually all – 95 per cent – of seven to 17-year-olds have watched television in the past week, but more than eight out of ten have also […]
Last week BBJ Media won Cable & Wireless Communications’ 50m media planning and buying account, prompting its euphoric managing director Jerry Buhlmann to endow CWC with “enormous vision and potential”.
So the Automobile Association is to scrap non-core services and return to its motoring roots (MW May 21). Is this the start of a trend, where the confused consumer goes back to getting his mortgage from a building society, his food from a supermarket, and his credit card from a bank? Roger Kendrick Business development […]
Casio, the Japanese electronics and computer group, has appointed a new head of UK marketing for watches following the departure of Kevin Rogers. Michael Williamson takes up the position – he was previously group product manager for Casio’s watch and musical instrument ranges. Rogers has left to join Red Letter Days, an incentive company. He […]
What a parable for our consumerist times is the $10.6bn (6.3bn) deal that Seagram has struck for PolyGram, embracing as it does practically all the modern leisure products that are inessential to human existence, but which the Western world finds that it cannot do without at the end of the second millennium. Movies, music and […]
Tight margins and plunging prices would put many retailers off selling a new product. And that is what lies in store for the computer market. Yet retailers are queuing up to sell PCs. The latest recruit is furniture retailer Ikea, which is in exploratory talks with a computer manufacturer over devoting space in stores to […]
ITV achieved a peaktime share of 38.2 per cent of viewers in the first quarter of this year – slightly above the 38 per cent target set by ITV chief Richard Eyre in January. Eyre announced performance targets for the first time after several years of drift, declaring a target of 38 per cent peaktime […]
Q Magazine launches its first television advertising campaign on June 1, with creative work by Bean Andrews Norways Cramphorn. The campaign, which features a 30-second ad to run on Channel 4 and 5 and satellite channels, promotes Q’s July issue and focuses on its guide to summer music festivals. It offers a free CD which […]
UDV, the merged spirits business of IDV and United Distillers, has started an external search for senior marketing staff only six weeks before it officially opens for business on July 1. The positions are the last outstanding marketing posts at UDV, which this week has confirmed a further round of new appointments to its marketing […]
Reebok has promoted John Frascotti to vice president for global sports marketing, the company’s most senior marketing role. He replaces John Boulter who left the post two weeks ago. A spokeswoman for Reebok says: “John Frascotti has replaced John Boulter. His job will be to look after our marketing effort wherever we operate in the […]
The Daily Star is planning to revamp its image in an attempt to move upmarket.
Electrical retailer Comet is planning to sell the products stocked in its stores directly over its existing Internet site for the first time. At the moment, customers can find out price and specification on the Net, but have to visit a store to make their purchase. The site shows Comet’s entire range of goods including […]