Further to the article “Virgin misses chance to clothe online users” (MW October 8), I would like to make clear Virgin Clothing’s position on Net sales – or e-commerce as it is often called. Mike Butcher is correct in the statistics he quoted and it is indeed true that for companies such as the Gap […]
One of the most memorable advertising characters of the Eighties, the Cadbury Caramel bunny, is returning to TV in a digitally remastered ad for the launch of a new chocolate bar. Cadbury is introducing a brand extension called “Nuts About Caramel”, consisting of its Caramel bar filled with whole hazelnuts, which it hopes will exploit […]
It was a game of two halves for the BBC, played over two days. On Wednesday, culture secretary Chris Smith announced a five-year extension of the licence fee, backing it with a ringing endorsement of the Corporation’s current strategy. Sir John Birt could hardly restrain his delight: “We wouldn’t change a word,” he said. On […]
The first waves of the digital revolution hit the UK this month. On October 1 Sky Digital launched with a bash for 4,000 people at Battersea Power Station. And last week the Radio Authority, which governs commercial radio, approved the Digital One consortium’s application to run the national commercial multiplex of ten stations. But if […]
Cadbury’s marketing director, the affable and relaxed Australian, Mark Smith, could not be more different to his predecessor, Alan Palmer. Where Palmer is tall, dark and coolly patrician, Smith is cheerful, rosy-cheeked and approachable. Palmer, the reserved Englishman, was reputedly inaccessible to ad agencies, while Smith, who laughs and winks at his own jokes, has […]
Campbell’s, the US soup company, is considering opening soup kiosks throughout the UK and Europe as part of its “away from home” initiative, which is already being rolled out across the US. Matthieu Lambeaux, marketing manager for Campbell’s new Deliciously Good range of carton soups, says a decision has yet to be taken on launching […]
Saatchi & Saatchi has shuffled staff and cut jobs from its London office after undergoing a turbulent year.
Campbell’s, the US soup company, is considering opening soup kiosks throughout the UK and Europe as part of its “away from home” initiative, which is already being rolled out across the US. Matthieu Lambeaux, marketing manager for Campbell’s new Deliciously Good range of carton soups, says a decision has yet to be taken on launching […]
The next time you use the term high-flying about an advertising executive you should do so advisedly. Last Thursday, TBWA GGT Simons Palmer creative director Trevor Beattie was literally the highest flying creative director on the planet. He and his brother Kevin went up in a Russian MIG fighter to the edge of space. They […]
Mobile phone manufacturers are to distribute their first consumer guide to allay fears that their products pose a health risk. The manufacturers – including Ericsson, Nokia and Motorola – have got together to produce the information through their industry body. It is the first time the Federation of the Electronic Industry (FEI) has had to […]
The new dynamics of the European and global market are forcing leading advertisers to put innovation and change management at a premium. And that means communications agencies should take careful note. Advertisers face an increasingly complex and baffling array of circumstances – economic, political and technological – which offer an uncomfortable mix of opportunity and […]
IPC’s TV Times and other weekly titles could soon be smelling of cooked bacon, strawberries, gin and tonic or coffee as a result of new printing technology. Mass-market titles will be able to carry what are being billed as “smelly pages” for the first time, where readers peel back a sticker and release the smell […]
Retailer Furniture Village has begun a search for an advertising agency to handle its 6m account. The retailer is understood to have compiled a list of agencies and will be drawing up a shortlist of three within the week. All the company’s advertising has so far been carried out in-house. Furniture Village managing director Peter […]
Cellnet launches a second pre-pay mobile package brand this week, called U, aimed at the youth market. The company was the last of the big four mobile phone operators – Cellnet, Vodafone, One-2-One and Orange – to launch its pre-pay brand, Easylife, in August, but is the first to launch a second brand. Under pre-pay […]
The media’s obsessive interest in new sponsors of the Millennium Dome has tailed off now, but not so very long ago, things were different… The Diary’s source in the Dome’s press office tells of the heyday when one very keen reporter on a national newspaper thought he had got the scoop of the week. He […]