The Daily Star is to lay off about 46 editorial staff and change its editor in an attempt to restore its economic viability. The newspaper which employs 151 editorial staff made an announcement to employees yesterday that consultations with the unions on job losses are to begin immediately. Express Newspapers, which owns the paper, has […]
Two great comebacks will be made at Nestlé in about ten days’ time. On October 26, David Glik returns to the company after an absence of five years, this time as consumer marketing director for Nestlé’s UK food division, where he was previousl
Market research agencies are having to come to terms with significant changes in the way they do business. As clients consolidate, forming larger international groups, they are increasingly demanding that their suppliers are able to service them in all the countries in which they operate. While this process has impacted every company which has a […]
Northern & Shell is planning to expand its OK! brand overseas and is talking to publishing houses in the US and Australia about joint licensing agreements.
The developers of Barclays Bank’s recently launched brand b2 exacted a swift and immediate punishment from members of the project group who took their eyes off the target market during brainstorming sessions. They put a swear box on the table. Anyone who became too obscure or attempted to blind with science or confuse with calculations […]
British hockey is looking for sponsorship in its next major tournament – the Sydney Olympics in 2000 – following the success of England’s men’s and women’s teams at last month’s Commonwealth Games. Hockey has become one of the country’s most successful team sports. In the Kuala Lumpur Commonwealth Games, the England women’s team won the […]
Seagram’s on-trade marketing director for Chivas, Dominic Chambers, is understood to be leaving the company to join Time Warner subsidiary Warner Home Video (WHV) as director of marketing. He will replace Wayne Borg, WHV’s director of marketing for UK & Ireland, who left the UK office two months ago to become commercial director for WHV […]
Carlsberg Tetley is launching a 6m advertising campaign for Tetley’s Bitter this week. The TV campaign, which was created by Saatchi & Saatchi, is the next stage in a marketing programme for the brand which began with a relaunch last year. It is based on the strapline: ‘Tetley’s Bitter – Smoothly Does It’, and features […]
It was a mixed week for Swedish furniture chain Ikea. First the group had to deny it supported the Conservative Party after it supplied the Tory conference with eight free armchairs. Then its “Stop being so English” TV ads inspired an anti-Swedish counter-attack from The Daily Mail and London radio station, Heart. Still, the chain […]
There is an old marketing axiom: “You have to jump through hoops to keep your clients.” Well, in the case of Pretty Polly, an awful lot more is expected. London design agency MGA was commissioned by its client to come up with a novel way of raising money for charity. The company wanted to impress […]
It is generally accepted that when it comes to technological innovation, we in Britain tend to be five years behind the US. According to US research company Forrester there is money to be made from buying and selling through the Internet. But, states Forrester, Europe is already late into the game – and lagging behind […]
Does your company have an address management strategy? Few do, but the reality is that failing to ensure addresses are captured accurately and refreshed regularly could be costing you money. As businesses orientate themselves increasingly around the customer, it is the postcode that is becoming the unique reference point for all individual data. Get it […]
Kimberly-Clark has axed the vice-president of marketing role for its struggling European family care sector, leaving Simon Turner jobless. Turner was informed that his role – one of the most senior marketing jobs in the company – is to be eliminated and he was asked to leave immediately on Monday morning (October 12). K-C is […]
Van den Bergh Foods has dropped Ammirati Puris Lintas from its 2m Ragu Pasta Sauce account and handed the business to Ogilvy & Mather. O&M and APL, which had handled the account for more than ten years, battled against J Walter Thompson. All three are Van den Bergh roster agencies. A Van den Bergh spokeswoman […]
The Diary was flicking through British Airways’ September edition of Highlife magazine when the spitting image of hunky Chris Banks, UK managing director of Coca-Cola, was spotted modelling for offshore tax company the SCF Group. Should he ever wish to take a break from the stresses of making even more of the UK public drink […]