Brown-Forman Beverages Worldwide is licensing its Jack Daniel’s brand across a range of products in the UK for the first time, while implementing a crackdown on merchandise bootleggers. The US drinks giant has appointed Licensing Management International to handle the UK licensing of its bourbon brand. Four agreements have already been signed and an official […]
In the new year, consumers with itchy scalps, flaky skin or unsightly rashes will be able to step straight off the high street and into the chair of a specialist skincare advisor – not in the nearest GP’s surgery, but in Boots the Chemist. Boots is setting up 95 specialist skincare advice units across the […]
Upmarket retailer Liberty is to talk to six advertising agencies about a major relaunch of its brand. Incumbent agency Bean Andrews Norways Cramphorn will not be considered for the new campaign, although it will continue its contract until June 1999. Liberty marketing manager Stephen Jessey will visit six agencies at the beginning of January before […]
Strepsils has launched a new 4.5m advertising campaign, which travels from a Hong Kong street to Scottish Highlands and the African bush, with the aim of demonstrating that sore throats are a universal problem. The campaign, entitled Shout, comprises two TV ads and a radio execution, which will run nationally. It has been created by […]
Safeway is to test a new remote shopping service, following an 18-month development project with computer giant IBM. Up to 200 customers from the chain’s Basingstoke store will use new handheld personal organisers – called Easi-Orders – as part of the trial. It is hoped the service will provide a more portable and adaptable alternative […]
I would like to correct last week’s report on BBC local radio’s “Local Heroes” campaign (MW December 10). APL is carrying out off-air activity in some regions, the television trails were devised and executed by BBC Creative Services. James Thickett Head of Marketing BBC Regional Broadcasting London W1A
I’ve always feared that if a reader bothered to examine and collate the views expressed in this column, the exercise would reveal a mass of contradictions and inconsistencies. I have long had a defence ready: commentary is an organic process, with opinions unfolding and adapting to changing circumstances and, in any event, I’m paid for […]
The founders of EMAP Radio’s The Box Music Channel – managing director Vince Monsey and director of programming Liz Laskowski – have both left the cable music channel suddenly. EMAP has appointed Stuart Pinches, a TV consultant, to act as managing director of the channel in the UK. Pinches has a history of launching and […]
Mannekin Pis, the Brussels statue of a little boy urinating, stars in the latest advertising campaign for tour operator First Choice. The ads, through Walsh Trott Chick Smith, with media bought and planned by Walker Media, promote First Choice’s villas with the catchline ‘A villa with its own pool, or a shared pool?’, while a […]
International telecoms company Interoute has handed its worldwide account to specialist agency CSA Partnership. The appointment was made by Interoute marketing director Tom Frankfort after a five-way pitch against Team Saatchi, BBM Carlson, Dowell & Associates and Delphic Interactive. Interoute was formed three years ago by Cable & Wireless executives. It operates telecoms networks and […]
For most marketing professionals, 1998 will be the year of digital television. Retailers are rubbing their hands with glee at the Christmas prospect (exceptionally – in every other category they are wringing them with despair). And the profound longer-term consequences of digital on our viewing habits can scarcely be doubted. But there are plenty of […]
National commercial digital radio consortium Digital One is in discussion with advertising agencies about its launch campaign next year. The consortium is now looking for an agency, despite the fact it still has to fill the position of marketing director. Digital One chief executive Quentin Howard says: “We are talking to agencies and I would […]
Strepsils has launched a new 4.5m advertising campaign, which travels from a Hong Kong street to Scottish Highlands and the African bush, with the aim of demonstrating that sore throats are a universal problem. The campaign, entitled Shout, comprises two TV ads and a radio execution, which will run nationally. It has been created by […]
With reference to Iain Murray’s article “Morpheus Maurice in noble farce” (MW November 26). While his knowledge of marketing (like that noble lord on whom he was commenting) could not conceivably be called into question, what on earth drove Iain Murray so unfairly to describe the anticipatory weekend thoughts of their lordships? Ice in a […]
Senior staff at Abbott Mead Vickers.BBDO have moved swiftly to quash speculation that the agency is looking to hire a top-level creative to bolster the position of creative supremo Peter Souter. The agency, part of the AMV Group which was wholly acquired by US giant Omnicom last week in a deal worth 346m, has carefully […]