Brief

Mannekin Pis, the Brussels statue of a little boy urinating, stars in the latest advertising campaign for tour operator First Choice. The ads, through Walsh Trott Chick Smith, with media bought and planned by Walker Media, promote First Choice’s villas with the catchline ‘A villa with its own pool, or a shared pool?’, while a passing pigeon replies ‘I know what my First Choice would be’. The national six- and 48-sheet poster campaign launches in January, the prime time for holiday companies to sell their packages.

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