With reference to Iain Murray’s article “Morpheus Maurice in noble farce” (MW November 26). While his knowledge of marketing (like that noble lord on whom he was commenting) could not conceivably be called into question, what on earth drove Iain Murray so unfairly to describe the anticipatory weekend thoughts of their lordships? Ice in a […]
SmithKline Beecham Consumer Healthcare is to launch a new skincare range, called Oxygen, with a 3.5m TV and press advertising campaign through Grey Advertising. The company, which makes an acne cream for teenagers under the brand name Oxy, hopes to keep youngsters loyal as they move into their 20s and past the spot-treatment stage with […]
Littlewoods Pools is testing a new way to play the football pools, which swaps the coupon for a swipe card. Traditionally, pools players have filled in their selection of score draws on a coupon and then handed it to a door-to-door collector or to retailers. But now the company is running trials of the swipe […]
With reference to “3m Simply Kitchens to MediaCom” (MW December 3). I have always held Marketing Week in high regard for properly researching news stories, so I was very unhappy when I read the above article. To recap the facts as I originally outlined them: We pitched for and won the media in May. The […]
I refer to your article about our recent merger (MW November 12).
Exclusive research by NOP into involvement with charities paints an encouraging picture of generosity. Only 13 per cent of Britons aged 15 or over have made no contribution of either time or money in the past year, and many are involved both as donors and as active fundraisers or workers. The vast majority – 82 […]
Levi-Strauss has created a new global marketing position and handed the role to its vice-president of marketing and development for the Levi’s brand in Europe, Middle East and Africa, Larry Ruff. Ruff, who has been promoted to vice-president of global marketing, will be responsible for integrating the company’s marketing and brand development worldwide. He will […]
TBWA GGT Simons Palmer has won the 3m account for Oasis, just after its owner Cadbury Schweppes has announced plans to sell its soft drinks’ brands to Coca-Cola for 1.6bn except in the US, South Africa and France. The sale immediately puts a question mark over the Cadbury Schweppes UK marketing team, and the long-term […]
The Disney Channel has poached Thom Noble, Diageo’s regional vice-president of Pierre Smirnoff, as its new director of marketing. Noble replaces the family cable channel’s former marketing director Michael Spencer, who is leaving the company to set up his own marketing and advertising consultancy. Noble takes up the post in January. Noble reports to the […]
Argos, the retailer still embroiled in a dispute with its new owner GUS, is to lose one of its longest-serving executives. Former marketing director John Mayhead, who has been at the company since 1985, will leave next March in the latest of a series of executive moves since GUS’ hostile 1.9bn takeover in April. In […]
Pret Manger marketing director Charlotte Fuller has resigned from the upmarket fast-food chain after 18 months, with no job to go to. Fuller joined the company from Leo Burnett, where she had been a board account director for four years. She will stay with the company until the new year, but has not decided where […]
Of all life’s many curiosities among the most inexplicable is the way in which some people’s entire careers are shaped by their surnames. Why is it that men called Pullitt are drawn to dentistry, while others named Smellie climb the greasy pole to the highest reaches of the environmental cleansing industry? The self-same mysterious force […]
If marketers think they get a hard time, just dwell for a moment on what bosses at electricity company Seeboard are asking from their workers. A press release from the company proudly proclaiming “Your power in their hands” introduces a new technique that allows work on overhead lines without disconnecting the power. The new technique […]
Cable & Wireless, parent company of the UK’s Cable & Wireless Communications, has appointed its first global marketing chief, who will lead a new marketing team
Clothing brand Caterpillar is to launch a 7.5m pan-European brand push in 1999 to coincide with the launch of its first womenswear collection. The 30-country campaign is being masterminded by Caterpillar creative director Shubhankar Ray, who previously worked for Levi’s. Ray says: “We aim to use branding to create a dialogue with younger, fashion-oriented consumers […]