Month: August 1999

Dell ousts Compaq from PC top spot

Marketing Week

Dell Computer Corporation has overtaken Compaq Computers as the UK’s biggest PC seller, its second quarter results reveal. The results show Dell leads the PC sector, with Compaq in second place, followed by IBM, Packard Bell/NEC and Hewlett-Packard. Martyn Lambert, Dell’s marketing director for UK and Ireland, who took up the post in May, says: […]

Genesis data reveals lack of Eves

Marketing Week

Prepare to be repulsed and astounded by a shameful and contemptible truth about marketing directors: 90 per cent of them are men. The Brad Group surveyed its Genesis database of 4,751 marketing directors and found only 472 of them were women. Brad Group publishing director Catharine Pusey says: “Genesis contains more than 35,000 personnel in […]

Thomson hires head of marketing

Marketing Week

Thomson Holidays has appointed Breffni Walsh as its new marketing chief following Shaun Powell’s promotion to deputy managing director. Walsh, who becomes head of advertising and branding, was formerly sales support and trade marketing director for Forte Hotels. She replaces Andrea Preducov, who left Thomson earlier this month to join Sainsbury’s Homebase. Powell, whose title […]

Granada unveils £4m Net venture

Marketing Week

Granada is understood to be looking for a media and creative agency for the launch of its new &£30m Internet venture G-Wizz. Granada is launching the product in October and hopes to put an estimated &£4m above-the-line spend behind the project. G-Wizz, which was announced in June, will give surfers free Internet access and e-mail […]

Trebor Bassett uses TV push to rebrand children’s confectionery

Marketing Week

Trebor Bassett is introducing a new umbrella brand with the relaunch of its kids’ confectionery range. The brand name, understood to be Bassett’s and Beyond, will be carried on the various lines of children’s sweets, including black jacks and fruit salads. Cartoon characters of a boy and a dog inhabiting the imaginary world of Bassett’s […]

Railway industry body trawls for ad agency

Marketing Week

The Railway Forum, an umbrella body for the rail industry, is seeking an agency to advise on its communications strategy. Members of The Railway Forum, which includes Railtrack, leasing and rolling stock companies and the Association of Train Operating Companies (the trade body of the passenger rail companies), are exploring the role of advertising and […]

Carphone Warehouse chief Angus walks out

Marketing Week

In a surprise move, Carphone Warehouse marketing director Lesley Angus is to leave the company in the middle of a &£14m review – and only six months into the job. Angus clashed with her friend and Carphone Warehouse founder Charles Dunstone over who controlled the company’s marketing plans. Dunstone, who has known Angus socially for […]

Glazing salesman cracks under weight of kids’ calls

Marketing Week

Children’s BBC (CBBC) has taken to asking its audience to be “very careful” when ringing its 0700 competition line number. Why must the kids proceed with caution when dialling in? To avoid inadvertently ringing up huge phone bills or because repeatedly stabbing out the number can cause repetitive strain injury (RSI)? No, it’s due to […]

Chelsea FC sells TV rights to VideoNet

Marketing Week

Chelsea Football Club has sold its video-on-demand television rights to TV start-up VideoNet. The deal was struck between the club’s TV arm, Chelsea Village TV, and the video-on-demand network, which will air the station’s output in September. Chelsea Village TV produces a half-hour show during the football season, called Blue Tomorrow, as well as holding […]

Glazing salesman cracks under weight of kids’ calls

Marketing Week

Children’s BBC (CBBC) has taken to asking its audience to be “very careful” when ringing its 0700 competition line number. Why must the kids proceed with caution when dialling in? To avoid inadvertently ringing up huge phone bills or because repeatedly stabbing out the number can cause repetitive strain injury (RSI)? No, it’s due to […]

IPC revamps Melody Maker and Our Baby to win back readership

Marketing Week

IPC is relaunching Melody Maker in an A4 format and revamping parenting title Our Baby in September under the new name Expecting Our Baby. The 72-year-old music title will be transformed from a traditional newspaper to a more “visually led” glossy. The revamped Expecting Our Baby, meanwhile, will include features on fashion and beauty for […]

IPC revamps Melody Maker and Our Baby to win back readership

Marketing Week

IPC is relaunching Melody Maker in an A4 format and revamping parenting title Our Baby in September under the new name Expecting Our Baby. The 72-year-old music title will be transformed from a traditional newspaper to a more “visually led” glossy. The revamped Expecting Our Baby, meanwhile, will include features on fashion and beauty for […]

Brigade tactics need to hot up

Marketing Week

Your article of August 12, “Fire Service fails to win sponsorship” should have axiomatically read “fails to decide on sponsorship” within a reasonable time, because at time of my writing, my company has tabled two separate sponsorship offers with the London Fire Brigade (LFB) worth an aggregate £1.3m. To clarify matters, it should be noted […]