Sara Lee is putting its faith in the duo behind the Wonderbra phenomenon in a bold attempt to make Champion a major force in UK sportswear. Given their modest budget, the pair will have their work cut out.
An Australian manufacturer of household cleaning products is to launch its best-selling brands in the UK next month, with plans to support them through TV and radio advertising. Family owned OzKleen, based in Yatala, Queensland, has national listings in Safeway for kitchen and bathroom cleaners Kitchen Power and Bath Power. Founder Tom Quinn and his […]
Toyzone.co.uk, the online toy retailer which launches this week, has signed a deal worth up to £300,000 to sponsor the pop band Steps. As part of the deal, the five members of Steps, who embark on a UK tour this winter, will be pictured on the site promoting the retailer’s toys and providing exclusive interviews […]
Regional brewer Greene King is to review its £3m media buying account, following the group’s £182m acquisition of rival Morland. Greene King incumbent BJK&E will pitch for the business against Morland agency Mediacom TMB. Universal and Optimedia have also been invited to pitch. The Suffolk-based brewer and pub operator, whose portfolio includes Greene King, IPA, […]
Imperial Tobacco is to spend more than £5m on a final press and poster blitz in the run-up to the blanket tobacco advertising ban on December 10. The company will run eight ad campaigns to support its range of cigarettes and roll-your-own products. A spokesman says: “We are carrying out a blitz across all our […]
What a wonderful case study in defence of focus groups the Rover 75 campaign has turned out to be. The market research industry, initially put on the back foot by this very public attack, may now hold its collective head up, rosy-cheeked rather than beetroot-faced following news of disappointing sales. Rejected by focus groups and […]
Toy manufacturer Hasbro has teamed up with cereal maker Jordans to launch an Action Man-themed cereal designed to appeal to children and their mothers. Action Man Power Packed Cereal is the creation of a brand matching service at Griffin Bacal, Hasbro’s roster advertising agency. The idea was dreamt up by development director Geoffrey Sundquist. Griffin […]
A new advertising campaign designed to promote Yorkshire to southerners keen on taking a short break has come under fire from the area’s stalwart traditionalists. There were moans that the Yorkshire Tourist Board passed over five Yorkshire agencies in a pitch to appoint London agency Senior King. Then Senior King’s campaign, which aims to challenge […]
Agencies are centralising their European operations into one network to maintain consistent brand values. But it’s a delicate balance as local differences must be taken into account, says Rob Furber
Carlsberg-Tetley is to launch a £1m advertising campaign to rid super-strength lager Special Brew of its “park bench” image. The nine per cent-proof lager will be promoted as “the beer of the gods” in a series of press ads in The Guardian, Daily Telegraph, Sunday Times and three national tabloids. But the campaign – the […]
David Pugh, the former chief executive of Mills & Allen fired after its takeover by JC Decaux, has been appointed managing director of rival contractor Maiden Outdoor.
While applauding Steve Bond’s cry for more accountability in the supersite poster medium (MW October 7), poster specialists can have a greater influence on the management of these campaigns than he implies. His points about non-comp-liance are certainly true but there are certain measures that can be put in place to ensure that the client […]
Carlsberg-Tetley is to launch a £1m advertising campaign to rid super-strength lager Special Brew of its “park bench” image. The nine per cent-proof lager will be promoted as “the beer of the gods” in a series of press ads in The Guardian, Daily Telegraph, Sunday Times and three national tabloids. But the campaign – the […]
David Pugh, the former chief executive of Mills & Allen fired after its takeover by JC Decaux, has been appointed managing director of rival contractor Maiden Outdoor.
The US bubble looks likely to burst. This would have unpleasant consequences for Europe in the early years of the next century, says George Pitcher