Getting to know the greys
Marketing WeekOver 50-year-olds are leading wealthier, more active lifestyles than before, making them a dey spending group with increasing lifestyle.
Over 50-year-olds are leading wealthier, more active lifestyles than before, making them a dey spending group with increasing lifestyle.
Fujifilm has signed as a headline sponsor of the Fifa World Cup in 2002, in a deal understood to be worth up to $40m (&£24.4m). The film giant has also confirmed it will sponsor Uefa’s European football championships, Euro 2000, in the Netherlands and Belgium. This contract is believed to be worth &£7m. The company […]
The lengths to which the NRS will go in convincing the industry its research is watertight provide ample material for writers of farce, says Harold Lind
The global operations development director at household products giant Reckitt & Coleman has left to join a US Internet start-up specialising in package holidays. Tom McDermott, who was previously based at Reckitt’s headquarters in the UK, has joined BuyBuyNOW.com as executive vice-president of sales, marketing and strategic planning. BuyBuy.NOW launches this week in the US […]
Walkers Snack Foods is to shelve its Sun Dog cheese-flavoured popcorn brand only a year after its launch. A Walkers spokeswoman confirms the savoury snack brand, which is handled by roster advertising agency Abbott Mead Vickers. BBDO, is likely to be ditched in the first quarter of next year. The spokeswoman adds: “Sun Dog is […]
Cordiant is expected to pay Hyundai £62m for 80 per cent of Diamond Advertising. A coup if the deal goes ahead, but it will be hard to overcome the agency’s debt, says David Kilburn
The global operations development director at household products giant Reckitt & Coleman has left to join a US Internet start-up specialising in package holidays. Tom McDermott, who was previously based at Reckitt’s headquarters in the UK, has joined BuyBuyNOW.com as executive vice-president of sales, marketing and strategic planning. BuyBuy.NOW launches this week in the US […]
Cordiant is expected to pay Hyundai £62m for 80 per cent of Diamond Advertising. A coup if the deal goes ahead, but it will be hard to overcome the agency’s debt, says David Kilburn
They don’t scare easily at TBWA GGT Simons Palmer. Determined to capture the creeping menace of The Blair Witch Project for the latest John Smith’s No-Nonsense Man ad, copywriter Simon Hardy led a nervous team of followers in the doomed foots
Octagon Marketing, a division of the IPG-owned sports marketing and entertainment group, is launching what it claims is the first research tool to accurately measure the complete effectiveness of sponsorship. The company has linked with research specialist Millward Brown and evaluation company Sponsorship Science (SSI) to launch “The Sponsorship Effect” which isolates the impact of […]
Paul Zwillenberg, former managing director of Associated New Media, has taken a leading role in an international network of new media “incubators”. Zwillenberg is partnering US entrepreneur Mark Patricof to launch kpe Europe (www.kpe.com), which promises to drive down the amount of equity it will take to develop start-up companies compared with other incubators in […]
Agencies have traditionally valued radio far less than TV. But a new breed of creatives is focusing its expertise on radio and calling attention to its unique potential as a medium, says Stephanie Bentley.
I couldn’t help but notice the dichotomies in your “Undertaking Ulster” story (MW November 11). At first sight we are treated to a picture of a fresh-faced boy, the line “Northern Irish humour” and shots of sunset bliss. But these are juxtaposed with a biting – and slightly insensitive – headline conjuring up the deadliest […]
Marks & Spencer is linking with Royal & Sun Alliance to extend its range of financial services. It is believed M&S has struck a deal to launch an M&S-branded travel insurance policy next year.
HHCL & Partners has split with airport operator BAA a year after being appointed to the £3m retail account. BAA is carrying out an annual statutory review of its retail account and HHCL says it has opted not to repitch.