Month: November 1999

McCann to buy London agency

Marketing Week

McCann-Erickson UK Group is looking to acquire a London advertising agency to run as a separate brand, following the merging of the network’s UK advertising and marketing businesses into a single company. Ben Langdon, chairman and chief executive of McCann UK Group, says: “I’m looking at acquiring a second London advertising agency within a year.” […]

Kingfisher appoints Woolworths marketer

Marketing Week

Kingfisher has appointed a Woolworths marketing director to replace Alan McWalter, who defected to Marks & Spencer. Ken Lewis, managing director of Kingfisher entertainment chain MVC, has been named as the new Woolworths marketing chief. Lewis has headed the 70-store music and video chain since January 1996. He takes up his new role in January […]

Post Office creates bank to see off closure threat

Marketing Week

Post Office Counters is looking for a marketer to head a new banking division created to help prevent the closure of about 30 per cent of its 19,000 branches. The move comes as a Treasury report into financial exclusion, released this week, advises the Government to examine how the Post Office network can be used […]

Samsung starts £90m digital push

Marketing Week

Consumer electronics giant Samsung is poised to launch a range of digital products backed by a £90m pan-European TV and press advertising push. The Personal Multimedia range includes: a watch with an inbuilt mobile phone; a hand-held MP3 music player – which downloads music from the Net – with an inbuilt video screen; and mobile […]

Mizz clothes start IPC branded goods drive

Marketing Week

IPC Magazines’ teen title Mizz is to be extended into a range of clothing as part of a branded goods push across IPC titles. IPC Southbank division has struck a licence deal with clothing company WW Group to produce a range of underwear, nightwear, casual wear and accessories. The licensee will arrange retail distribution for […]

Telewest to buy stake in BSkyB competitor Media Logic

Marketing Week

Cable operator Telewest is planning to buy a stake in interactive TV shopping provider Media Logic, a rival to BSkyB’s Open platform. An interactive system called iSee, which allows shoppers to talk to personal sales assistants and make purchases through their TV sets, was unveiled by Media Logic last week. Media Logic – backed by […]

Jacobs boosts ‘Millionaire’ TV show deal

Marketing Week

Jacobs is renewing its sponsorship of ITV’s flagship quiz show Who Wants To Be A Millionaire for a third series. Danone brand Jacobs has struck a deal with Carlton TV to extend its original £2.5m, 30-programme’s deal following the Celador Production show’s high ratings. A Jacobs spokeswoman confirms the deal will be completed this week, […]

Poster watch

Marketing Week

Irn-Bru’s ‘Frankenstein’ campaign won hands down this month for both recognition and appeal, with Sainsbury’s a popular second. Greg Delaney recommends sticking to one idea, as Virgin has, to ensure a poster’s success.

Jungle.com to sponsor Channel 5 Internet night

Marketing Week

Channel 5 is to devote an evening of programmes to the Internet next month, supported by advertising from online retailer Jungle.com. Jungle.com will take 15-second opening, ten-second closing, and five-second ad break bumper credits for the entire evening of Wednesday, December 1. The Internet night will run from 7pm until past midnight, and will feature […]

Walkers to ditch Sun Dog brand

Marketing Week

Walkers Snack Foods is to shelve its Sun Dog cheese-flavoured popcorn brand only a year after its launch. A Walkers spokeswoman confirms the savoury snack brand, which is handled by roster advertising agency Abbott Mead Vickers. BBDO, is likely to be ditched in the first quarter of next year. The spokeswoman adds: “Sun Dog is […]