Why big budgets won’t guarantee Net success
Marketing WeekHuge online marketing budgets are a smokescreen for what really makes a Web brand prosper – an understanding of this new medium, says Colin Mills
Huge online marketing budgets are a smokescreen for what really makes a Web brand prosper – an understanding of this new medium, says Colin Mills
Channel 4 has unveiled its first programme line-up of the twenty-first century, which includes three new comedy series, a Sunday edition of Channel 4 News and a new series of controversial drama Queer as Folk. The channel claims to showcase the “next generation of outstanding British comic talent” with comedian Ali G from the Eleven […]
At last, the moment cyber-geeks and curry lovers have been waiting for: the launch of the UK’s first online curry magazine. The Website, www.tandoorimagazine.com, claims to be the first devoted to all things spicy and invariably bought as rowdiness descends into collapse on a Saturday night. Launched on November 8, the Website offers news, features […]
US Internet giant Yahoo! is hunting for its first UK marketing director following the appointment of Martina King as UK and Ireland managing director this autumn. King, who joined from media sales house TSMS in a surprise move this September (MW September 16), is to double the marketing team to help expand the Net service […]
The governmental £6m Northern Ireland advertising roster is open to tender. Unlike other government campaigns, those in the province centre around the political domain, and many agencies may baulk at the prospect of targeting a nation at once divided yet united by a strong culture. Advertising has always played a crucial role in the battle […]
IPC Electric, IPC Magazine’s newly-created Internet and e-commerce business backed by a £26m investment from the City, has appointed Kevin Kerrigan as operations director. Kerrigan returns to IPC after two years working for the Pan European Publishing Company – part of Reed Elsevier Business Information in Belgium. After joining PEPC as new media director responsible […]
The British Heart Foundation (BHF) is searching for a new head of marketing as it prepares to launch its first branding campaign. BHF director of communications Maxine Smith is leaving the position she has held for four and a half years to join pharmaceutical company Eli Lilly at the end of the year. Smith has […]
Furniture retailer Courts has appointed Richard Coe, managing director of its Jamaican division, as UK marketing director. London advertising agency sources expect Coe’s appointment to signal a review of the retailer’s £13m ad account handled by RPM3, which was given the business in May after Lowe Howard-Spink resigned. But Courts ad director Ian Bloom says: […]
Cordiant Communications Group (CCG), parent company of Bates Worldwide, Scholz & Friends and 50 per cent owner of Zenith Media Worldwide, has acquired US healthcare marketing company, Healthworld Corporation, in a share deal worth £113m. CCG intends to use Healthworld Corporation – which specialises in direct-to-consumer advertising campaigns for prescription drugs – to build a […]
Trinity Mirror is making over 200 Live TV staff redundant following the cable station’s closure last week, including managing director Mark Cullen and managing director of parent company Mirrortel, Richard Horwood. The cable station made its final broadcast last Friday after four years’ existence during which it gained much publicity for stunts such as the […]
The new-look Philips hierarchy has its work cut out. While the group has been innovative in Europe, it needs to cast off a staid image and produce more focused marketing to deliver in the UK and US, says Brian Wheeler
An historic $1bn deal has been struck between Leo Burnett and the MacManus Group which catapults them into the top five worldwide. But observers are questioning whether consolidated agencies offer better service, or simply enrich their senior executives’ pockets. David Benady spoke to Roger Haupt, the Burnett chief who engineered the deal Leo Burnett’s chief […]
Leeds City Council is the first winner of the Marketing in Tourism Award, jointly devised by the English Tourism Council (ETC) and Marketing Week. The award is a new addition to the England for Excellence Awards run by the ETC, formerly the English Tourist Board. Leeds City Council won the award for its Leeds Clubbing […]
Well said, Katie Wood from The Value Engineers, in your letter “True value of brand manuals” (MW October 28). Your point about the true potential of manuals to define the essence of the brand is well made. However, I can’t let sweeping statements such as “stunning shrines” and “superficial” pass. I’m certain that those behind […]
E-mail address for letter to the editor: mw.editorial@chiron.co.uk