Month: November 1999

Woolwich to test pub cash machines

Marketing Week

The Woolwich bank is putting cash machines into ten JD Wetherspoon pubs in London as a trial project. The Woolwich-branded cash machines connected to the Link network are being installed in ten pubs in the City and the West End of London as part of the pilot. Customers from any bank will be able to […]

Lowe loses £30m Henkel Euro account

Marketing Week

Henkel, the German toiletries giant, has pulled its $50m (£30m) pan-European business out of Lowe & Partners. The move follows an account conflict with Unilever, after the merger of Lowe and Ammirati Puris Lintas.

Telewest to buy stake in BSkyB competitor Media Logic

Marketing Week

Cable operator Telewest is planning to buy a stake in interactive TV shopping provider Media Logic, a rival to BSkyB’s Open platform. An interactive system called iSee, which allows shoppers to talk to personal sales assistants and make purchases through their TV sets, was unveiled by Media Logic last week. Media Logic – backed by […]

Jacobs boosts ‘Millionaire’ TV show deal

Marketing Week

Jacobs is renewing its sponsorship of ITV’s flagship quiz show Who Wants To Be A Millionaire for a third series. Danone brand Jacobs has struck a deal with Carlton TV to extend its original £2.5m, 30-programme’s deal following the Celador Production show’s high ratings. A Jacobs spokeswoman confirms the deal will be completed this week, […]

Poster watch

Marketing Week

Irn-Bru’s ‘Frankenstein’ campaign won hands down this month for both recognition and appeal, with Sainsbury’s a popular second. Greg Delaney recommends sticking to one idea, as Virgin has, to ensure a poster’s success.

Jigsaw guest lectures on brand loyalty

Marketing Week

Jigsaw, the marketing alliance formed by Unilever, Kimberly-Clark and Cadbury, held its first guest lecture this week. The alliance was formed in January 1997 as part of an attempt to counter the threat from supermarket own label and the rising costs of TV advertising. The companies share data and knowledge on customer targeting. Jigsaw has […]

King and Hinton in MW face-off

Marketing Week

Delightful though it is to be deemed newsworthy, we’d like to take issue with our joint appearance on page 9 of your issue dated November 11. Martina’s appointment as Yahoo’s UK & Ireland managing director was in no way contingent on a sex change. Nor has Graham added a career as a body double to […]

Another Xmas myth is dashed

Marketing Week

Reading your feature on the first e-Christmas (“Christmas E-ve” MW November 11), I couldn’t help thinking that, just like the inflated city prices of e-commerce start-ups, the “e” festive season will in reality not live up to expectations. Like that beautifully-wrapped parcel, with ribbons and bows and sparkling paper, which on opening turns out to […]

Back-up call

Marketing Week

The growth of the Internet has led many companies to believe call centres are a thing of the past. But there’s no substitute for human interaction, as many have found to their cost.