The ASA, which has appointed former BBC chief Chris Graham as its chairman, traditionally deals with non-broadcast issues. If the Government creates a single body to monitor all advertising, the ASA hopes Graham’s broadcasting experience will
The stock market may love them, but Robert Dwek is less than impressed with online auction houses
Sue Farr, the BBC’s most senior marketer, has lured a head of marketing for BBC Online from the Prince of Wales’ organic food business. Tim Ledgard, managing director of Duchy Originals, takes on responsibility for the development and execution of a marketing strategy for BBC Online – the most visited Website in Europe. He will […]
Magazine publisher EMAP is to appoint up to four marketing chiefs and increase its ad spend following a company-wide restructure. Its Q magazine is also being primed to launch as a radio station. EMAP is reorganising into four networks, each with its own chief executive. Automotive will be led by Malcolm Gough; music will be […]
Walt Disney splashes out to freshen up global store image as profits plummet by more than a third
I found the piece in last week’s Diary, commenting on the likeness between “Norm”, of Twix advertising fame, and BT’s Tim Evans (“Norm from Mars sighted by BT staff”, MW November 4), to be offensive and very probably libellous. I am uniquely placed to comment – having been involved in Norm’s creation, and now having […]
Science has been applied to the persecution of smokers; it could be better employed in curbing groups more worthy of intolerance.
Abbey National has appointed Tim Sawyer as marketing and business development director of its new Internet bank, codenamed Aquarius. Sawyer, formerly head of payment systems and strategy, is to recruit an advertising agency to launch the separately branded online bank next spring. Euro RSCG, M&C Saatchi, Duckworth Finn Grubb Waters and Abbott Mead Vickers.BBDO have […]
Orange will be the loser if Vodafone wins its bid for Mannesmann. Competition regulation will turn it into an asset that must be sold, says George Pitcher
The flow and cross-flow of debate in your letters pages on the “grey” market makes interesting reading, not least that in our very ageist industry we demonstrate how schizophrenic we can be. Customers are surely customers whatever their age, and with some 40 per cent of the population in the grey category, and increasing thanks […]
Thanks for giving my retirement from ISBA in November 2000 such a splash. However, to avoid me being overwhelmed by CVs from wannabe director generals, can I please confirm that we will not be starting the recruitment process until March 2000. Moreover, my successor will not join us before October, as, unlike the BBC, ISBA […]
Dutch online media planning agency AdValue has begun a push to establish itself as a major player in the UK. Jonathan Moore, UK managing director of AdValue, insists the company’s strong growth in the Benelux market shows it can establish a leading role as an online media planning and buying agency in the UK, alongside […]
BP Amoco agencies Leo Burnett and Doner International are believed to have lost out in a pitch for the energy giant’s $200m (&£125m) global rebranding account. The company confirms a review has taken place, but refuses to say which agency has won the account. Neither Burnett nor Doner are aware of winning the business, and […]
The Financial Times prides itself on being the newspaper that rubs shoulders with the world’s top business people. However, some FT hacks evidently need a lesson in dress sense. A recent press briefing at one of London’s poshest clubs proved a very uncomfortable event for two sartorial mavericks, who turned up dressed inappropriately. Their attire […]
Over 50-year-olds are leading wealthier, more active lifestyles than before, making them a dey spending group with increasing lifestyle.