The hire ground
Marketing WeekThe rapid pace of technological change is forcing companies to decide whether they should buy or hire business presentation kits. Which method is most appropriate?
The rapid pace of technological change is forcing companies to decide whether they should buy or hire business presentation kits. Which method is most appropriate?
Courses which offer practical advice on brand management skills are thin on the ground. So where can brand professionals looking to hone their skills go for training?
The Football Association is to launch a major marketing offensive as part of chief executive Adam Crozier’s plans to exploit its top brands – the FA Cup and the England international team. Crozier’s new three-year plan, which was approved by the management board late last week, will involve a shake-up of the FA’s structure, whose […]
The BBC has appointed controller of TV strategy Jane Scott to the new position of controller of strategic marketing for television, as first predicted in Marketing Week (February 17). The announcement follows weeks of speculation regarding Maureen Duffy’s position as controller of TV marketing. Duffy is to take time out from the BBC to study […]
Canned fruit and soft drink giant Del Monte Royal Foods has appointed Edwin Petrie as UK managing director, with overall responsibility for marketing. Del Monte has created the role in a UK management restructure to streamline commercial, production and technical operations. Petrie has joined the company from wine and food business Anglo American Farms, where […]
Vodafone’s record-breaking £30m sponsorship deal with Manchester United has been hit by a major row over who owns the football giant’s Internet rights. The company’s plans to offer mobile phone text and audio services over the Web have been challenged by Kingfisher group-owned VCI, which owns the club’s exclusive publishing and video rights as part […]
There were a few red faces from the Scottish Courage contingent at the opening night of comic Pub Landlord Al Murray’s “…and a glass of white wine for the lady” show, at The Playhouse Theatre last week. In a brilliant bit of marketing, John Smith’s bitter is sponsoring the West End run of Murray’s Perrier-award […]
Renault has increased its grip on Nissan by appointing a senior executive to head sales and marketing in Europe. Mario Kanavesi, president of Renault Germany, becomes Nissan European sales and marketing vice-president at the start of next month. The post incorporates the role of Hartmut Kieven, who was responsible for sales until his recent resignation. […]
A new Web brand is trying to position itself as a byword for trustworthiness. Trust-On-Line’s creator, online retailer and shopping portal NetCommerce, claims to have signed up 150 “major retailers” to its scheme, which acts as a guarantor of high-quality customer service. However, as Marketing Week went to press, NetCommerce could only name one of […]
The recently banned Tango commercial sparked an angry spat between the ITC and BACC over whether it would provoke bullying in the school-yard. But many see the row as a forerunner to the battle to become the advertising industry’s super-regula
Your article “Power points” (MW February 3) about point of purchase (POP) drew attention to the growing sophistication of display units in the retail. It might be interesting future articles looked at two failings of POP: the volume of units which gather dust in store warehouses because managers do not want to use them, and […]
Honda Motor Europe is understood to be talking to a number of advertising agencies about a £10m pan-European launch campaign for its next-generation Civic. Honda European advertising manager Chris Brown denies the company has decided to hold a pitch, and says an official decision will be made at the start of next month after a […]
The Chancellor had voters, not businesses, in mind in this Budget. A £1bn boost for education and yearly hikes for the NHS are vote winners, but the tobacco and betting industries were bitterly disappointed.
D’Arcy has created a £10m pan-European TV and press campaign for Mars bar, featuring the slogan ‘Every day should be this good’.
Procter & Gamble has come up with a new charm offensive to promote recently-launched toilet tissue Charmin. The Charmin Ultimate Loo Awards is a “Toilet Oscars”-style ceremony for private and public loos across the country.