News that the Paris, Brussels and Amsterdam stock exchanges are to merge will have raised few eyebrows in UK marketing departments. Their attention may have been recently turned towards what is happening on the stock markets, rather than the institutions themselves. In any case, the launch of a merged continental stock exchange under the name […]
BT is testing an automated directory enquiries service, which uses a computer to answer queries. The trial of the service called Auto DQ is taking place in Ipswich, Hemel Hempstead and Mansfield. Residential customers can call 0800 328 0192 to use the service free throughout the two-month trial, which began on March 14. But Marketing […]
Video games publisher Virgin Interactive is reviewing its £2m advertising business out of Banks Hoggins O’Shea FCB. Virgin Interactive publishes games for PlayStation, Dreamcast and PC.
The Committee of Advertising Practice (CAP), the ad advisory body, has been forced to publish an “unreserved apology” to children’s charity Barnardo’s after urging newspapers to boycott its controversial ad campaign. CAP told newspapers not to run the campaign, which depicted children in adult situations, including a baby apparently injecting heroin. The Mail pulled the […]
Live event specialists are bringing a fresh approach to the exhibition industry. Their designs for the Dome’s zones show how interactive displays can tell the story of a brand, says Simon Rines
The Victoria & Albert Museum has handed its advertising account to independent agency Broadway the first time the museum has retained an agency for its account.
Coca-Cola has set the scene for a global agency battle as Leo Burnett and McCann-Erickson lock horns to secure an extra $180m (£113m) a year in business, following the axing of in-house shop Edge Creative. Edge, which was set up in 1991 by Coke and Michael Ovitz, the chairman of a Hollywood talent agency, was […]
What prompted Greg Dyke to give BBC Production chief executive Matthew Bannister control of the new marketing and communications directorate? His radical shake-up of the company has baffled the industry, but it may be a canny way to reduce bur
McCann-Erickson Manchester has won the Government’s £4m teacher training account following a four-way pitch. McCann beat incumbent Delaney Lund Knox Warren (DLKW) after a statutory three-year review was called at the end of 1999. Universal McCann has won the media planning and buying account from incumbent BJK&E Media. The Teacher Training Agency (TTA) aims to […]
The Mirror’s Internet service provider is shedding its quirky name with a £5m awareness drive
European lifestyles are harmonising, particularly among the young. But there are still defining factors which make one country different from another
Plummeting car prices are undermining the substantial advertising budgets of UK car companies. The stylish, sophisticated ads created to appeal to UK audiences could soon be replaced by bland pan-European campaigns. How will UK agencies fare i
British Airways has appointed a senior marketer with responsibility for marketing financial services, insurance, car hire, hotels and telecoms products to the airline’s executive passenger class. Mary Thomas, who was most recently in charge of BA’s shorthaul brands and oversaw the £50m relaunch of Club Europe, has been promoted to general manager for commercial partners. […]
Marketing may have brought Blair to power but it will never make becoming a pensioner attractive to teenagers, however blind his faith, says Iain Murray
Scottish Power is moving its £20m media business out of Scotland after consolidating its entire account into London-based agency Starcom Motive.