Coke unlikely to lose all-American flavour
Marketing WeekCoca-Cola’s new strategy of targeting ads at local markets is not likely to mean it will hand agencies creative carte blanche.
Coca-Cola’s new strategy of targeting ads at local markets is not likely to mean it will hand agencies creative carte blanche.
Winning sponsor: MEB
Mike Lazenby, the marketing director who left Nationwide last year with no job to go to (MW September 23), has emerged as the new chief executive of Kent Reliance building society. Lazenby is awaiting board approval to turn the 14-branch Kent chain into a national business by launching a telephone and Internet operation at the […]
Winning sponsor: London Electricity
BTCellnet has moved its £20m press and radio media buying account out of New PHD and into Zenith, consolidating the business with that of parent company BT.
The digital interactive TV revolution is bringing a dizzying array of different services and technologies as it competes with the Internet to become the main home-shopping medium. But how will brand owners cope with such a bewildering choice o
Has the wizard of Brentwood finally lost his magic? Alan Michael Sugar, the man who brought us bargain basement stereos that got rid of the spaghetti, cheap personal computers and word processors – and made himself a fortune, once valued at £600m – is at it again. This time he has vowed to bring Internet […]
Winning sponsor: Barclays
Hilton International Hotel is piloting a high-street standalone version of its Caffè Cino coffee shop as it attempts to expand into new areas. The company created the Caffè Cino format a year ago to brighten up its hotel foyers and has rolled it out to 30 of its 80 UK hotels. This is the first […]
Alan Sugar believes he has a winning product in the em@iler – a mass-market e-mail console with huge potential for advertising in the home. He is throwing his full weight behind his latest venture, and aiming to sell one million units in two y
Scottish & Newcastle director of corporate development John Nicolson may be adept at brokering billion pound deals with French breweries (MW March 30) but it seems he still has trouble getting into one of his own bars.
TV sponsorship alone will not achieve brand awareness and credibility. Clients must use full through-the-line support to secure success.
Now that bingo can be advertised as a gambling game it is seen as more exciting. Gala chief Richard Sowerby reveals how direct marketing is winning back lapsed players.
Saatchi & Saatchi has won Manor Bakeries’ £6m Mr Kipling account after a three-way pitch. The agency beat D’Arcy and TBWA GGT Simons Palmer to win the business.
Winning sponsor: Cadbury