Chrysalis Radio’s Galaxy network is to offer branded holiday packages and has signed its first deal with tour operator Airtours. The Galaxy Radio Network, which comprises five dance music radio stations across England and Wales, is to sell holiday packages to the US, Australia and the Mediterranean. The working title for the holidays is Galaxy […]
The growing shortage of decent Internet names and the Government’s increasing interest in the Net have propelled Prime Minister Tony Blair into an embarrassing conflict with one of his own cyber-advisers. A company called UK Online (www.ukonline.co.uk), which claims to be the leading family-oriented Internet service provider (ISP), has expressed deep dissatisfaction and anger” at […]
Marketing may have brought Blair to power but it will never make becoming a pensioner attractive to teenagers, however blind his faith, says Iain Murray
Magex, the NatWest bank’s off-shoot designed to assist the purchase of digital content over the Internet, has received $80m (&£50m) in financing. The money has come from companies already closely involved with Magex Universal Music, which owns Decca, Polygram, Philips and Motown; and Intertrust, a technology company specialising in digital copyright. Other new shareholders include […]
Archie Norman’s new digital distribution company for music is a sure sign that traditional music retail methods have had their day, says George Pitcher.
Initiative Media has been appointed by ThinkNatural.com, the natural healthcare e-commerce venture, to handle its media buying and planning business, worth up to &£3m. The account has been switched out of BMP OMD, which worked on the Internet portal’s launch campaign late last year. ThinkNatural was set up last summer by Carol Dukes, founder and […]
In his article about Myrtle (MW March 23), Iain Murray asserted that Creative hot shops believe consumers have wised up to the wiles of advertisers.
Not only are dot-coms trying to put newspapers out of business, they are also complaining of being overcharged for placing ads in them.
The Williams Formula One team is bracing itself for a major guerrilla protest by Rover supporters at this month’s British Grand Prix over its close relationship with BMW. The British F1 business, headed by Sir Frank Williams, signed up the German motor giant as its title sponsor last summer, in a five-year deal worth up […]
Net-generated poster business has helped turn Maiden’s fortunes around, but the company insists it could manage without the dot-coms.
Like a conquering hero, Greg Dyke has swept away the Stalinist props of the last regime in a single, dramatic coup. His is a populist message that cannot fail to please. He will heal the hideous self-inflicted wounds created by the Birtist internal market and purge the creative Temple of latter-day Moneylenders in this case […]
The Victoria & Albert Museum has handed its advertising account to independent agency Broadway the first time the museum has retained an agency for its account.
Coca-Cola has set the scene for a global agency battle as Leo Burnett and McCann-Erickson lock horns to secure an extra $180m (£113m) a year in business, following the axing of in-house shop Edge Creative. Edge, which was set up in 1991 by Coke and Michael Ovitz, the chairman of a Hollywood talent agency, was […]
McCann-Erickson Manchester has won the Government’s £4m teacher training account following a four-way pitch. McCann beat incumbent Delaney Lund Knox Warren (DLKW) after a statutory three-year review was called at the end of 1999. Universal McCann has won the media planning and buying account from incumbent BJK&E Media. The Teacher Training Agency (TTA) aims to […]
Sport’s global appeal is so huge that critics claim it has saturated the sponsorship sector. So much so, that companies are increasingly seeking new sectors to exploit. The future of art sponsorship looks particularly promising but is unlikely