Kellogg has redesigned its cereals packaging for the first time in 18 years, but refuses to confirm whether its slogan “If you don’t see Kellogg’s on the box… it isn’t Kellogg’s in the box” has been axed. Despite its slogan’s claim, the cereal giant recently struck an own-label deal with supermarket Aldi in Germany, as […]
British Airways has appointed a senior marketer with responsibility for marketing financial services, insurance, car hire, hotels and telecoms products to the airline’s executive passenger class. Mary Thomas, who was most recently in charge of BA’s shorthaul brands and oversaw the £50m relaunch of Club Europe, has been promoted to general manager for commercial partners. […]
Has new chief executive Alan Smith been called in to smooth Somerfield’s move into convenience retail or to wind up the brand?
A new IPA book aims to bring Net novices up to speed with e-commerce. But ‘old-fashioned’ Web advertising is already losing its power, writes Torin Douglas
Edinburgh-based The Leith Agency, which recently opened a London office, is setting up alliances with Havas agencies across Europe ahead of handling Honda Motor Europe’s (HME’s) £40m southern region advertising business. It has made deals with Havas-owned Ailleurs Exactement in Paris and Milan’s Ata de Martini and is seeking an agency alliance in Spain. The […]
I saw Steve Hemsley’s article (MW March 16) and I agree with his analysis. Moreover, I believe the results of the Evans Hunt Scott (EHS) study are symptomatic of an even wider problem. Technology is facilitating one-to-one marketing, and companies are using this to secure loyalty. However, at the same time consumers are becoming capable […]
Edinburgh-based The Leith Agency, which recently opened a London office, is setting up alliances with Havas agencies across Europe ahead of handling Honda Motor Europe’s (HME’s) £40m southern region advertising business. It has made deals with Havas-owned Ailleurs Exactement in Paris and Milan’s Ata de Martini and is seeking an agency alliance in Spain. The […]
There must be more uncomplimentary letters about Iain Murray than any of your other columnists. He must be doing something right, then. I can’t believe Ruari McCallion takes the satirical Murray seriously (MW March 23). Does the phrase “light relief” not mean anything to him? I imagine Murray was tickled pink by the accusation of […]
They say football is an international language and that theory is likely to be tested to the full following last week’s launch of InterClub a Web-based service linking the world’s top soccer clubs. The scheme, developed by InterClubNet and realTech, will be used by the movers and shakers of football to check out potential new […]
Last week’s article Backseat Driver”, (MW March 23) speculating on the will he/won’t he” nature of Kevin Morley’s involvement in the purchase of the Rover Car Company included .
Discovery Networks Europe (DNE) has brought in former Capital Radio marketing director Lizzie Palmer to head its marketing department after the departure of two top executives. Palmer has been made acting vice-president of marketing and has been tipped to take up the position permanently. DNE has just appointed London agency Hooper Galton to handle its […]
Consumers are still worried about e-commerce, despite frequent reports about growing confidence with online transactions, according to the Telegraph Group. The newspaper group used its database of Electronic Telegraph registered users to explore how its UK readers use the Internet. Consumers who have yet to make an online purchase stated their main concerns were security […]
Spotcast Communications, a company which offers mobile phone users free calls in return for listening to advertisements, is searching for a media agency to handle a pan-European brief. A ten-second ad gives the listener one minute of free call time. The mobile phone user can access more information about an ad and can buy over […]
Virgin Home Services, the gas and electricity business Richard Branson is launching as an assault on the utilities market, has poached Dixons marketer Gary Tubb as marketing and sales director. The business is also lining up creative and media agencies to pitch for its &£10m advertising account. Tubb, who was marketing director of Dixons-owned mobile […]
Chrysalis Radio’s Galaxy network is to offer branded holiday packages and has signed its first deal with tour operator Airtours. The Galaxy Radio Network, which comprises five dance music radio stations across England and Wales, is to sell holiday packages to the US, Australia and the Mediterranean. The working title for the holidays is Galaxy […]