Why Ayling’s last legacy will make or break BA
Marketing WeekBob Ayling’s strategy for cutting seat capacity will either catapult BA ahead of its competitors, or lead it down a road to self destruction, says Alan Mitchell
Bob Ayling’s strategy for cutting seat capacity will either catapult BA ahead of its competitors, or lead it down a road to self destruction, says Alan Mitchell
Tories accuse Labour of ‘intervention’ as Culture Minister admits support for not-for-profit bid
Manchester 2002 has signed up three major sponsors, in deals which add £12m to the next Commonwealth Games. The three deals, with Atlantic Telecom, Adecco (UK) and Guardian Media Group, add to existing contracts with United Utilities and Manchester City Airport, together worth £5m. Atlantic Telecom, which has pledged £8m to the event, is using […]
Coca-Cola has secured one of its first high-profile sports sponsorships by signing a deal with US golf star Tiger Woods. The soft drinks giant will sponsor the Tiger Woods Foundation, which was set up in December 1996 to help under-privileged children in the US but now plans to expand into global markets. Coke will become […]
Direct marketing is as much about generating response as it is about brand building. So attitudinal research must play a fundamental part in evaluating the effectiveness of a campaign.
Winning sponsor: British Telecommunications Internet and e-Business Division
Winning sponsor: AXA
Levi’s has poached Whitbread’s Heineken marketer, Rachel Johnson, to head its marketing operation across northern Europe, including the UK. Johnson joins the denim giant on May 2 as regional marketing manager for northern Europe, covering the UK, Scandinavia and Benelux. She will be responsible for implementing Levi’s brand developments across the region and improving the […]
There must be more uncomplimentary letters about Iain Murray than any of your other columnists. He must be doing something right, then. I can’t believe Ruari McCallion takes the satirical Murray seriously (MW March 23). Does the phrase “light relief” not mean anything to him? I imagine Murray was tickled pink by the accusation of […]
They say football is an international language and that theory is likely to be tested to the full following last week’s launch of InterClub a Web-based service linking the world’s top soccer clubs. The scheme, developed by InterClubNet and realTech, will be used by the movers and shakers of football to check out potential new […]
Sue Farr, former BBC marketing chief, is “considering her position” after Greg Dyke’s management revamp left her without a senior executive role. Dyke has created a directorate for marketing and communications, and put former chief executive of BBC Production Matthew Bannister in charge. The move is a blow to Farr, who, until Bannister’s appointment on […]
Last week’s British Business Survey (BBS) uncovered some interesting distinctions between the drivers of Rover and BMW cars. The results go some way to explaining the collapse of the Rover brand in the UK – its drivers appear surprisingly down at heel and unambitious compared with the thrusting types to be found behind the wheel […]
Bartle Bogle Hegarty (BBH) has won the £10m advertising account for Blackstar, the Internet video sales specialist.
Last week’s Factfile (MW March 30) entitled The new age of media analysis” fell into the old traps of media analysis. By looking simply at indexes you can hide or distort all the statistics you like.
Nescafe’s traditional ‘girl with mug’ campaign clinched top spot for most memorable and likeable campaign. Less popular were Net brands, which Gerry Moira thinks need to find more exciting ways to differentiate themselves