Nescafe’s traditional ‘girl with mug’ campaign clinched top spot for most memorable and likeable campaign. Less popular were Net brands, which Gerry Moira thinks need to find more exciting ways to differentiate themselves
Last week’s Factfile (MW March 30) entitled The new age of media analysis” fell into the old traps of media analysis. By looking simply at indexes you can hide or distort all the statistics you like.
Last week’s British Business Survey (BBS) uncovered some interesting distinctions between the drivers of Rover and BMW cars. The results go some way to explaining the collapse of the Rover brand in the UK – its drivers appear surprisingly down at heel and unambitious compared with the thrusting types to be found behind the wheel […]
Sue Farr, former BBC marketing chief, is “considering her position” after Greg Dyke’s management revamp left her without a senior executive role. Dyke has created a directorate for marketing and communications, and put former chief executive of BBC Production Matthew Bannister in charge. The move is a blow to Farr, who, until Bannister’s appointment on […]