Car company Daihatsu has lured Paul Tunnicliffe back to the position of marketing director six years after he left. Tunnicliffe replaces Frank Gamberini, who has quit to set up a marketing agency. Since leaving Daihatsu, Tunnicliffe has been working as a consultant at specialist automotive agencies. The move follows Inchape’s sale of Daihatsu’s UK distribution […]
The Newspaper Society (NS) has launched an online planning system featuring regional newspaper titles. The planning portal, called www.planregionalpress.co.uk, provides a single point of online access to data sources and planning systems. The Web solution was created after a consultation with 10,000 agencies and client companies on how the regional press could improve the way […]
Diageo’s merger of its UDV spirits and wine operation with Guinness is driven by a belief that drinking habits are changing to focus on brands rather than product types. But the strategy change is a risk, mixing two previously incompatible mar
Octagon Worldwide media director Sean Jefferson has quit the Interpublic-owned sports marketing agency after less than three months. Jefferson, who is joining sponsorship consultancy Arena International as managing director, was promoted to the role in April (MW April 13) from UK division Octagon Marketing. He reported directly to Octagon Worldwide joint managing directors Matthew Wheeler […]
NatMags heir apparent Duncan Edwards is a tough cookie. Not content with being credited as the driving force behind the Gruner & Jahr coup, his ambitious acquisition strategy is poised to produce huge upheaval in the UK consumer magazine marke
Pets Pyjamas, the provider of on- and offline pet supplies, is developing an interactive channel for its customers. The service will be available on a range of platforms, including digital TV, the Internet and PDAs (personal digital assistants). The channel is likely to be branded Pets Pyjamas and will offer services such as video-on-demand and […]
Diageo’s merger of its United Distillers & Vintners (UDV) spirits and Guinness divisions could claim up to 100 marketing jobs worldwide.
Chocolate manufacturer Cadbury Trebor Bassett is launching a £1.6m national TV advertising campaign for Crunchie. The 30-second ad through Euro RSCG Wnek Gosper will feature comedian Marcus Brigstocke. It is the first execution in five years, and the first to feature non-animated characters. The ad will air on ITV, Channel 4 and satellite channels over […]
Marks & Spencer will use the strapline “Exclusively for everyone” in a £27m advertising campaign aimed at restoring the beleaguered retailer to its former glory.
ONdigital chief executive Stuart Prebble’s objective of achieving a leading position in the pay-TV market “even if we were incompetent” may be questioned even now (MW July 13). The photograph of ONdigital’s TV e-mail shows that even spelling “address” correctly is beyond it. Perhaps Prebble should consult more Web-heads before trying to convince us all […]
Automotive design and technology suppliers have always had a low profile. But they are now seeking to raise their brand awareness
Kwik Save is to launch an own-label range of products carrying a new logo for the chain as part of a recovery programme, which will also include a facelift for its 750 stores. The supermarket phased out its value own-label No Frills range from February 1999, replacing it with the Somerfield Basics range. This will […]
Offshore gaming company Sportingbet.com has recruited Eurobet chief Kevin Dale to be its first director of marketing, as part of its international expansion plans. He joins Sportingbet, which is based in the Channel Islands, this week. Under current UK legislation Sportingbet is not allowed to advertise in this country, but Dale plans to step up […]
The conference trade is a booming business for hotels, yet many are still inflexible about catering for delegates’ needs. How can they afford to be so blasé about customer service?
London mayor Ken Livingstone is being asked to support an initiative to rebrand London as the “World City” in a bid by three business organisations to help attract overseas investment to the capital. The London Tourist Board & Convention Bureau (LTB), inward investment agency London First Centre (LFC) and the London Chamber of Commerce & […]