HHCL scoops £13.5m Investment Trust brief
Marketing WeekThe Association of Investment Trust Companies (AITC) has awarded the £13.5m “Its” investment trust creative account to HHCL & Partners.
The Association of Investment Trust Companies (AITC) has awarded the £13.5m “Its” investment trust creative account to HHCL & Partners.
Cricket does not have a divine right to be popular, but it is divine. Adding noisy music, in the name of entertainment, is to ruin it, not improve it.
Downloading music over the Net is the biggest threat to the record industry, so many labels are adopting the technology to their own advantage
AOL UK and Domino’s to deliver co-branded software and pizza online ordering service to customers
Marks & Spencer will use the strapline “Exclusively for everyone” in a £27m advertising campaign aimed at restoring the beleaguered retailer to its former glory.
Chocolate manufacturer Cadbury Trebor Bassett is launching a £1.6m national TV advertising campaign for Crunchie. The 30-second ad through Euro RSCG Wnek Gosper will feature comedian Marcus Brigstocke. It is the first execution in five years, and the first to feature non-animated characters. The ad will air on ITV, Channel 4 and satellite channels over […]
Diageo’s merger of its United Distillers & Vintners (UDV) spirits and Guinness divisions could claim up to 100 marketing jobs worldwide.
Pets Pyjamas, the provider of on- and offline pet supplies, is developing an interactive channel for its customers. The service will be available on a range of platforms, including digital TV, the Internet and PDAs (personal digital assistants). The channel is likely to be branded Pets Pyjamas and will offer services such as video-on-demand and […]
NatMags heir apparent Duncan Edwards is a tough cookie. Not content with being credited as the driving force behind the Gruner & Jahr coup, his ambitious acquisition strategy is poised to produce huge upheaval in the UK consumer magazine marke
Octagon Worldwide media director Sean Jefferson has quit the Interpublic-owned sports marketing agency after less than three months. Jefferson, who is joining sponsorship consultancy Arena International as managing director, was promoted to the role in April (MW April 13) from UK division Octagon Marketing. He reported directly to Octagon Worldwide joint managing directors Matthew Wheeler […]
Diageo’s merger of its UDV spirits and wine operation with Guinness is driven by a belief that drinking habits are changing to focus on brands rather than product types. But the strategy change is a risk, mixing two previously incompatible mar
The Newspaper Society (NS) has launched an online planning system featuring regional newspaper titles. The planning portal, called www.planregionalpress.co.uk, provides a single point of online access to data sources and planning systems. The Web solution was created after a consultation with 10,000 agencies and client companies on how the regional press could improve the way […]
Car company Daihatsu has lured Paul Tunnicliffe back to the position of marketing director six years after he left. Tunnicliffe replaces Frank Gamberini, who has quit to set up a marketing agency. Since leaving Daihatsu, Tunnicliffe has been working as a consultant at specialist automotive agencies. The move follows Inchape’s sale of Daihatsu’s UK distribution […]
Your story on the Advertising Standards Authority’s (ASA) ruling against Ribena Tooth Kind (MW July 13) reported matter-of-factly that SmithKline Beecham (SB) is challenging the judgment in the High Court. But it did not analyse the significance of the action to advertising in general. This is no routine “freedom versus regulation” skirmish. SB is challenging […]
Young’s Bluecrest marketing director Andrew Lamb has left the seafood group after three years in the post. Young’s – owner of major frozen food ranges Chip Shop and Seafood Ready Meals – refused to give a reason for his departure. It is unclear whether Lamb has a job to go to. His responsibilities are being […]