Live music hits a high note
Marketing WeekHigher disposable income levels are fuelling the growth of live music. But the popularity of bigger international acts could drive ticket prices higher.
Higher disposable income levels are fuelling the growth of live music. But the popularity of bigger international acts could drive ticket prices higher.
Observer Sport Monthly magazine is understood to have boosted the circulation of The Observer by as much as 11 per cent each time it has appeared with the Sunday broadsheet. The monthly title is expected to significantly affect the forthcoming audited circulation figures for the paper – to be published by the Audit Bureau of […]
CGNU, the financial services giant formed through the merger of CGU and Norwich Union, has centralised its &£20m media business into MBS Media. The move is a blow to CGU’s incumbent CIA Medianetwork, which counted the insurance company as one of its largest clients. The agency managed to retain the business when its original client, […]
Thank god for ageing celebrities. The Diary was starting to feel positively geriatric last week, mingling with the beautiful people at the Bacardi London Bar and Club Awards, when who should hove into view but the reliably ludicrous Peter Stringfellow. Looking nearly as old as his hairstyle, the veteran club owner had still managed to […]
BT and AT&T will have to swallow their competitive pride to make their joint venture work. Consolidation in the telecoms industry depends on it.
Electronic text service Teletext has appointed Delaney Lund Knox Warren to handle its £12m advertising business. The advertising campaign will attempt to make Teletext more user-friendly. The new work will coincide with the service’s launch as an information provider on many different platforms. DLKW pitched against WCRS, McCann-Erickson, Grey Advertising and Partners BDDH. The incumbent, […]
How can Internet start-ups survive when they’re competing with the big brands? In a fair fight, the start-up will undoubtedly lose. In the grocery market, the battle is against Tescodirect.com, which already has &£200m in annual online sales and promotes its presence at every store checkout. It has position, expertise, in-house financing, and knows its […]
Pizza Hut is to open 150 high-street delivery stores after announcing its first UK franchise deal. The move will more than double its existing presence in the UK. Pizza Hut already owns 120 UK sites. The company – part of Tricon Restaurants International – hopes to snatch a larger share of the delivery market from […]
Lowe Lintas & Partners Worldwide has won the $100m (£63m) global advertising account for the joint online venture between commercial bank HSBC and investment bank Merrill Lynch.
BBC marketing and communications director Matthew Bannister will cut the number of advertising campaigns as well as jobs as a result of the BBC’s restructure. In his contribution to director-general Greg Dyke’s One BBC Review, Bannister says the BBC will produce fewer – but bigger and better – advertising campaigns. It is not known how […]
Mills & Boon, the last word in romantic fiction for the past 70 years, has undergone a complete redesign to bring the brand up to date and attract a new generation of readers.
Clickmusic, the Internet search engine for music fans, will start trawling for agencies this autumn for its above-the-line and online accounts, which are expected to be worth a total of at least &£3m. The portal is backed by Virgin chairman Richard Branson, ex-Creation boss Alan McGee, Sir Bob Geldof, PR guru Matthew Freud and Richer […]
Launch of website analysis system in UK to raise customer service standards towards US levels
KP Snacks has appointed Mandy Ferguson as marketing director, following the departure of Nick Canning to News Group Media. Ferguson will oversee marketing for KP crisps and snacks brands including Hula Hoops and Skips. She starts her new job on July 31, and will report to managing director Will Carter. Ferguson was previously business group […]
ONdigital, the pay-TV joint venture between Granada and Carlton, claims it is on target to reach 1 million subscribers by the end of the year. The claim follows a 15 per cent rise in subscriptions for the second successive quarter. The company, which has also unveiled its full Internet service, added 101,000 subscribers to the […]