American Express, the iconic status symbol of the business-class executive, is relaunching its green charge card in an attempt to broaden the brand’s appeal. But can the company persuade enough consumers – and more crucially retailers – to say
The speed of the Internet revolution almost left direct marketing behind. It’s time for DM agencies to fully develop their online skills before IT outsourcing steals their thunder
IPC Media has appointed Procter & Gamble marketer Helen Farquhar as strategic marketing director for IPC Southbank.
npower has started installing smart meters for its customers, following in the footsteps of rival domestic utility company British Gas. Smart meters are automated electronic units attached to gas or electricity meters which transmit readings to suppliers and allow consumers to monitor the process. A spokesman for npower says: “Smart meters provide remote meter information […]